Fail to Plan, Plan to Fail

Feb 24

Planning: you either love it or hate it. Some live by the calendar while others die by it. In fact, according to DHM Research, 67% of Americans don’t have a plan for their life. Of those who do have a written life plan, 35% say it helps them set goals and gauge progress. Of those […]

Dealing with all kinds of change

Feb 17

Hi. How are ya? My name is Lisa and I’m coming up on my two-year anniversary with Sabo PR. It has flown by. Looking back, I’ve realized a lot has happened both in my personal and professional life in the last two years. All the changes I’ve gone through have both invigorated and challenged me […]

Mastering your craft: Not a one-size-fits-all package

Feb 10

Mastering your craft. We hear the phrase often in self-help books, motivational speeches or guides to success. I found myself thinking about this topic recently and, as I did more research, found it has become very commercialized with claims of distinct, tunnel-vision methods. While immersing yourself in and attempting to master your craft is not […]

The importance of ongoing media relations

Feb 3

Every PR pro has been there: you spend time crafting the perfect pitch or release – gathering all the details, weaving a story throughout, providing interesting information, finding images to go with it – then you send it out to be met with a resounding chorus of crickets from the media. Frankly, it can be […]

Beyond thoughts and prayers: Communicating during grief

Jan 27

  Grief adds an extra layer – or twelve – to communication. Losing a beloved one marks the hardest passage we encounter as humans. Death comes wrapped in a bundle of emotions, from pain and incredulity to guilt and anger. On top of everything, grieving families are asked to become event planners at a time […]

What a Year in PR has Taught Me

Jan 20

  I did not originally intend to go into public relations. As a college student, I envisioned myself a modern Peggy Olsen, working as a copywriter for some leading advertising agency and spending my days coining clever word combinations for billion-dollar brands. None of the above is true, with the exception of subscribing to agency […]

5 of my favorite creative industry books I’ve read so far

Jan 13

As the winter apocalypse approaches in Michigan, I’ve began making a booklist for the upcoming months. Cold winter days have always been my favorite time to grab a blanket, brew a cup of coffee and curl up with a great book. I must admit, I mostly read fiction – but I always try to include […]

Associated Press Stylebook: The PR industry’s go-to guide

Jan 6

The Associated Press Stylebook is widely used as a writing and editing reference for the PR and news industries. It dictates everything from acceptable word use and jargon, to grammar, spelling and punctuation. While the intent of the AP Stylebook is to ensure news writing style is uniform across outlets, its guidelines can be helpful […]

New Year’s resolutions: Aiming for a better 2020

Dec 30

I’ve got to admit: I’m a sucker when it comes to New Year’s resolutions. For as long as I can remember, I spend the week leading up to Jan. 1 deciding on which two things I want to focus on in the coming year. I chose one very practical and one very aspirational, write them […]

Do you know who you are? Developing your brand’s positioning

Dec 16

Sometimes “winging it” can be a successful strategy, but most of the times it isn’t. Especially when it comes to building awareness of a business or organization, you need to understand your positioning in the marketplace. If you are always changing the message you share with your target audiences, how can they know who you […]