Anna Kendall and Aaron Robert Join Sabo PR

Apr 12

Sabo PR, LLC, an integrated communications firm based in Grand Rapids, welcomes Anna Kendall and Aaron Robert as associates. Kendall joins Sabo PR with a background in social media, public relations and marketing, with experience in the health care and nonprofit industries. In her new role, Kendall will support clients with media relations, social media, […]

Join Our Team: Communications Pro

Jan 5

Sabo PR is looking for a communications pro to join our team. To be considered, you must be a strong writer fluent in written, digital and visual communications with 3-5 years of professional communications experience in the workplace (beyond college and internships). You must be vaccinated against COVID-19. This full-time position will be embedded 16 […]

Blast faxes, PDFs and WFH: Sabo PR turns 19

Jan 3

Many things have changed since I launched Sabo PR 19 years ago today. That first morning, I slipped on a pair of pink bunny slippers – thank you, Theresa and Phil – and climbed the stairs to my attic home office, opened my laptop and took a deep breath. My brother Joe was kind enough […]

Special days to recognize on social media

Dec 13

Ah, December: a month filled with excitement, holiday cheer, delicious food — and new year planning. In the past couple weeks, I’ve spent a good chunk of time planning 2022 social media and content calendars for various clients. While sometimes tedious, this planning has always been incredibly helpful, prompting me to think both retroactively and […]

Five tips to create an effective social media toolkit

Dec 6

Social media toolkits are powerful tactics that encourage stakeholders to share premade content to target audiences. They feature branded content organizations can provide employees, board members, doners and any other stakeholder for sharing on their personal social media platforms to achieve a communications goal. Since stakeholders are sharing your content on their personal social media […]

Communications is a contact sport – if done correctly

Nov 29

As a student-athlete, I gravitated toward noncontact sports: track and field, cross country and volleyball. As a sports fan, I’ve always loved contact sports – bring on football, basketball and hockey. And as a communications professional, the contact sports arena has become my home. Effective communications requires lots of contact – and even a helmet, […]

Remembering Gratitude

Nov 22

The week of Thanksgiving is one of my favorites each year. Thursday is transformed from its typical workweek drab into a day of feasting, family, friends – and football. Many of us will pause from our labors to gather around tables laden with childhood favorites. We’ll cook together, enjoy a midday glass or two of […]

Embracing Life Unhurried 

Nov 15

By now, we’ve all seen or experienced it. Popular restaurants have to stop taking carryout orders during peak times and tell dine-in customers there’s a one- to two-hour wait due to staffing difficulties. For the same reason, some retailers have to close early. Meanwhile, employers are being “ghosted” by prospective employees. Low inventory due to supply […]

Rules of Engagement

Nov 8

At its core, social media is a wonderful tool. It’s given voice to countless individuals who have important stories to share, shed light on serious social issues and created a space for young entrepreneurs to thrive. However, when everyone has a voice, EVERYONE has a voice. As we’ve seen over the last few years, commenters […]

Tips for writing effective award nominations

Nov 1

At Sabo PR, we’re fortunate to have a long list of incredible clients who do amazing work. Whether promoting an individual, service or product, it’s our job to make sure hard work does not go unnoticed. In addition to media outreach, posting on social media and crafting messaging to stakeholders and customers, awards nominations are […]