Sabo PR Recognized as One of Michigan 50 Companies to Watch

Mar 17

Sabo PR has been recognized as one of the 2023 Michigan 50 Companies to Watch by Michigan Celebrates Small Business. Companies nominated for the Michigan 50 Companies to Watch Award must be second-stage companies, defined as having six to 99 full-time-equivalent employees and generating $750,000 to $50 million in annual revenue or working capital from […]

The Lessons I’ve Learned at Sabo PR

Aug 30

As my internship draws to a close, I want to reflect on a few of the lessons I’ve learned at Sabo PR – the biggest being the importance of relationship building. Prior to my time at SPR, I didn’t have a lot of experience working directly with clients. After being given this opportunity, I’ve found […]

Sabo PR Earns Eight WMPRSA PRoof Awards

Jun 13

Sabo PR earned eight PRoof Awards for excellence in communications – including its third consecutive gold for crisis communications. The Grand Rapids-based integrated communications firm earned four gold and four silver awards during last week’s virtual ceremony hosted by the West Michigan chapter of the Public Relations Society of America. In addition to its crisis […]

Schuler Books Hosts In-Person Reading for Debut Novel of Sarah Branson

Jun 1

Longtime Michigan Resident Returns to Grand Rapids June 10 Grand Rapids, Michigan, June 1, 2022 – Longtime Michigan resident Sarah Branson will read from her debut novel, “A Merry Life,” at Schuler Books & Music on Friday, June 10. The 6:30 p.m. reading and book signing is among the first live events at Schuler Books, […]

Anna Kendall and Aaron Robert Join Sabo PR

Apr 12

Sabo PR, LLC, an integrated communications firm based in Grand Rapids, welcomes Anna Kendall and Aaron Robert as associates. Kendall joins Sabo PR with a background in social media, public relations and marketing, with experience in the health care and nonprofit industries. In her new role, Kendall will support clients with media relations, social media, […]

Join Our Team: Communications Pro

Jan 5

Sabo PR is looking for a communications pro to join our team. To be considered, you must be a strong writer fluent in written, digital and visual communications with 3-5 years of professional communications experience in the workplace (beyond college and internships). You must be vaccinated against COVID-19. This full-time position will be embedded 16 […]

Blast faxes, PDFs and WFH: Sabo PR turns 19

Jan 3

Many things have changed since I launched Sabo PR 19 years ago today. That first morning, I slipped on a pair of pink bunny slippers – thank you, Theresa and Phil – and climbed the stairs to my attic home office, opened my laptop and took a deep breath. My brother Joe was kind enough […]

Special days to recognize on social media

Dec 13

Ah, December: a month filled with excitement, holiday cheer, delicious food — and new year planning. In the past couple weeks, I’ve spent a good chunk of time planning 2022 social media and content calendars for various clients. While sometimes tedious, this planning has always been incredibly helpful, prompting me to think both retroactively and […]

Five tips to create an effective social media toolkit

Dec 6

Social media toolkits are powerful tactics that encourage stakeholders to share premade content to target audiences. They feature branded content organizations can provide employees, board members, doners and any other stakeholder for sharing on their personal social media platforms to achieve a communications goal. Since stakeholders are sharing your content on their personal social media […]

Communications is a contact sport – if done correctly

Nov 29

As a student-athlete, I gravitated toward noncontact sports: track and field, cross country and volleyball. As a sports fan, I’ve always loved contact sports – bring on football, basketball and hockey. And as a communications professional, the contact sports arena has become my home. Effective communications requires lots of contact – and even a helmet, […]