New trails, drive-by gatherings and small moments of grace: Gratitude in 2020

Nov 23

As we turn the corner into Thanksgiving week, always a favorite of mine, I’ve been thinking a lot about gratitude. At first blush, there doesn’t seem a lot to be grateful for in this dumpster fire of a year. Nearly 58 million people around the globe sickened by COVID-19, which has left nearly 1.4 million […]

Filming on the go: Four tips for run-and-gun video shoots

Nov 16

There are two types of video shoots: Set and run-and-gun. Set shoots give you time to create a set, adjust lighting and perfectly frame your subjects. Run-and-gun shoots require you to stay on your toes, move between locations and capture moments that quickly pass by. Most of the videos I’ve made are set shoots that […]

Communicating During Now Precedented Times

Nov 9

The frequent press conferences have returned, health guidelines and recommendations are tightening and we’re seeing an influx of board games in my Amazon cart. Gov. Whitmer and Dr. Joneigh Khaldun recently shared Michigan is currently experiencing more than five times the number of cases from September as well as all-time highs of confirmed cases every […]

No such thing as overcommunicating when it comes to elections

Nov 2

It’s great to be back at Sabo PR – this time as director of municipal communications. In this role, I support our municipal clients and SPR team members embedded with some of them in their communication efforts. Lately, these efforts have centered on Tuesday’s elections. You know, that thing we’re all so ready to be over […]

Virtual events are here to stay: Are you ready?

Oct 26

In a time when so much remains uncertain, one aspect of our lives we can count on: virtual events and meetings are here to stay – at least for a while. No matter what field you’re in, you’ve likely been adapting to new technologies and ways of working as the global pandemic continues to alter […]

Behind the Scenes of Managing Social Media

Oct 19

Over the last few weeks, I’ve been doing a fair bit of social media planning and strategizing for clients, which got me thinking more in-depth on how much goes into running and planning successful social media channels. Social media strategy takes time, research and a lot of collaboration with clients in order to be successful. […]

No small clients here

Oct 12

One of the things I’ve learned during my time with Sabo PR is you never know where a cup of coffee or a seemingly small engagement might lead you. Earlier this year, we were asked to help with a “small” project for an organization we had connected with on behalf of another client. We were […]

Amy Snow-Buckner returns to Sabo PR to Lead Municipal Communications

Oct 7

Sabo PR, a full-service communications firm based in Grand Rapids, welcomes back Amy Snow-Buckner as director of municipal communications. Snow-Buckner returns to Sabo PR after spending nearly five years with the City of Grand Rapids, including three as communications director. She brings extensive experience in strategic communications, crisis management and media relations. As the latest […]

Four tips to keep on the right side of copyright

Oct 5

It could happen to anyone – and this time, it happened to us. I got the demand letter after hours on Friday. A law firm representing a photographer said we used a client’s photo without permission to illustrate a blog, and now the client wanted to be paid. We’ll set aside the fact that this […]

Your Checklist for Planning a Press Conference During a Global Pandemic

Sep 28

The SPR team recently spent quite the chunk of time thinking about and planning for a very special pile of dirt. Yes, really. Turns out that pile of dirt may be my ticket for a direct flight to Italy at some point, so I’ll take it. Working with our friends at the Gerald R. Ford […]