Communications is a contact sport – if done correctly

Nov 29

As a student-athlete, I gravitated toward noncontact sports: track and field, cross country and volleyball. As a sports fan, I’ve always loved contact sports – bring on football, basketball and hockey. And as a communications professional, the contact sports arena has become my home. Effective communications requires lots of contact – and even a helmet, […]

Remembering Gratitude

Nov 22

The week of Thanksgiving is one of my favorites each year. Thursday is transformed from its typical workweek drab into a day of feasting, family, friends – and football. Many of us will pause from our labors to gather around tables laden with childhood favorites. We’ll cook together, enjoy a midday glass or two of […]

Embracing Life Unhurried 

Nov 15

By now, we’ve all seen or experienced it. Popular restaurants have to stop taking carryout orders during peak times and tell dine-in customers there’s a one- to two-hour wait due to staffing difficulties. For the same reason, some retailers have to close early. Meanwhile, employers are being “ghosted” by prospective employees. Low inventory due to supply […]

Rules of Engagement

Nov 8

At its core, social media is a wonderful tool. It’s given voice to countless individuals who have important stories to share, shed light on serious social issues and created a space for young entrepreneurs to thrive. However, when everyone has a voice, EVERYONE has a voice. As we’ve seen over the last few years, commenters […]

Tips for writing effective award nominations

Nov 1

At Sabo PR, we’re fortunate to have a long list of incredible clients who do amazing work. Whether promoting an individual, service or product, it’s our job to make sure hard work does not go unnoticed. In addition to media outreach, posting on social media and crafting messaging to stakeholders and customers, awards nominations are […]

Five tips to create effective backgrounders

Oct 18

A backgrounder is a wonderful tool to effectively introduce the public, donors, the media and others to your organization, new project or event. Presenting your backgrounder in a concise, visually appealing way while providing appropriate statistics on your products and services allows you to get your key facts in front of stakeholders with minimal effort […]

Road to Issues Management Success Doesn’t Have to be Bumpy

Oct 11

As a Type A who wants to get from point A to point B quickly, I’m typically not a fan of road trips – am more of a direct flight kind of traveler. However, recent road trips to Wisconsin and Tennessee for husband Mike’s Half Ironman events had me appreciating the open road and seeing […]

It’s all in the prep work: tips for successful media interviews

Oct 4

Offering and securing media interviews is a great way to achieve news coverage that helps tell your client’s or organization’s story. However, a lot of careful planning and preparation is needed to ensure a positive result. Today, I’m sharing some best practices for getting media interviews and preparing for those conversations. Make sure it’s newsworthy […]

You’re not too young to pay it forward

Sep 27

Recently, I’ve been reflecting on the end of my college days and applying for my first full-time job. I remember these moments feeling surreal. Despite doing well in my communications and journalism classes, working several internships and making connections with professionals in the industry, I still didn’t feel I was quite ready. The idea of […]