Staying Connected Remotely

Mar 30

Remember a few weeks ago when I wrote about dealing with change on this blog? Oh, how timely that topic is for the state we’re in now. So much has changed for our state, country and world. We’re in the midst of a stay-at-home order here in Michigan and have been encouraging people to practice […]

Tips from the municipal communications world amidst COVID-19

Mar 23

If you’re reading this from home, I hope your remote workday is going well and includes an all-day pajama party. If you are someone who is still out there in the world, thank you for the important work you are doing. Workforces across the world have gone through major changes as COVID-19 continues to change […]

Living in unprecedented times: COVID-19 communications (part 2)

Mar 16

Every email blast, social media post or website update shared last week in connection with COVID-19 had an invisible team of people behind it. I know this firsthand because my team and I wrote these communications for nearly two-dozen clients. In my 36-year career, I have never seen anything as intense, demanding or immediate in […]

Seven considerations for communicating COVID-19

Mar 9

Italy institutes a sweeping quarantine, locking down more than one-quarter of its population over the weekend. Saudi Arabia suspends flights from nine countries, closes its schools, slashes oil prices and prepares to increase production. Global stock markets respond with another nosedive this morning, roiled by tumbling oil prices and the spread of COVID-19. Closer to […]

How to Start Crisis Planning

Mar 2

  Hunter’s latest blog discussed the importance of planning ahead, especially for things we cannot be certain of, which led me to the topic of crisis plans. Over the last year and a half, I have worked on three of these complex documents for incredibly different clients — a food processor, a trade association and […]

Fail to Plan, Plan to Fail

Feb 24

Planning: you either love it or hate it. Some live by the calendar while others die by it. In fact, according to DHM Research, 67% of Americans don’t have a plan for their life. Of those who do have a written life plan, 35% say it helps them set goals and gauge progress. Of those […]

Dealing with all kinds of change

Feb 17

Hi. How are ya? My name is Lisa and I’m coming up on my two-year anniversary with Sabo PR. It has flown by. Looking back, I’ve realized a lot has happened both in my personal and professional life in the last two years. All the changes I’ve gone through have both invigorated and challenged me […]

Mastering your craft: Not a one-size-fits-all package

Feb 10

Mastering your craft. We hear the phrase often in self-help books, motivational speeches or guides to success. I found myself thinking about this topic recently and, as I did more research, found it has become very commercialized with claims of distinct, tunnel-vision methods. While immersing yourself in and attempting to master your craft is not […]

The importance of ongoing media relations

Feb 3

Every PR pro has been there: you spend time crafting the perfect pitch or release – gathering all the details, weaving a story throughout, providing interesting information, finding images to go with it – then you send it out to be met with a resounding chorus of crickets from the media. Frankly, it can be […]

Beyond thoughts and prayers: Communicating during grief

Jan 27

  Grief adds an extra layer – or twelve – to communication. Losing a beloved one marks the hardest passage we encounter as humans. Death comes wrapped in a bundle of emotions, from pain and incredulity to guilt and anger. On top of everything, grieving families are asked to become event planners at a time […]