We’re hiring: Communication Pro

Sep 16

Sabo PR is looking for a communications pro to join our team. To be considered, you must be a strong writer and proficient multi-tasker who has 3-5 years of professional communications experience in the workplace (beyond college and internship). This full-time position will be embedded half-time in the offices of one of our clients. The […]

What’s in a Name?

Sep 16

  What’s in a name? A lot, actually. Contrary to Juliet’s long-winded and desperate rant about Romeo’s separation from being a Montague — it’s okay, we’ve all been dramatic teenagers — there is actually quite a significant tie between a name and one’s identity. While of course not everyone likes their birth name and goes […]

Lessons Learned After Picking Up My First Camera

Sep 9

I remember stopping in a camera store a few years ago, picking up a camera and thinking to myself: “This thing has a lot of knobs and buttons…and most of them aren’t labeled.” This happened shortly after I decided I wanted to step up my photography game from an iPhone to something a little more […]

PR Pros Have an Advantage in the Wedding Planning Process

Sep 3

Wedding planning is not an easy feat for any human being out there, but I will say that being in the public relations field has its advantages when it comes to being able to pull off a successful celebration. If it weren’t for lessons learned in my communications training and event planning experience, I might […]

Are Our National Leaders Setting a Bad Example for How to Behave?

Aug 27

Have you ever posted something on social media you regretted? Maybe a Tweet or Facebook post? Maybe you’ve even lashed out in anger – or in person? Social media is a huge part of our lives today. Nearly my entire job relies on computers, so I see a lot of questionable things posted on social […]

In Praise of Praise

Aug 19

Almost every Saturday, I make a business deposit at Macatawa Bank. The 9 a.m. to noon hours are a convenience to me but I know how they carve up an otherwise perfectly good weekend day for tellers. A couple of years ago, I thanked one of the tellers for giving up part of her Saturday […]

The Windex of words: Key messages

Aug 12

Whenever SPR begins a new client engagement, we like to start with developing key messages – a recommendation that, more often than not, elicits groans rather than cheers. Clients don’t want to “waste” their time or money on key messages, preferring to skip straight to the “good stuff” – a media pitch, social media campaign […]

Newsletters Part II: Selecting a Platform

Aug 5

I once had an internship in sending emails. No really, you read that correctly. As the writing intern at GVSU’s Alumni Relations Office, it was my main job to send alumni monthly e-newsletters that included campus and athletic updates, alumni spotlights and event reminders. While this may seem mundane, crafting an informative email is so […]

5 Tips to Create Compelling Infographics

Jul 29

  Let’s face it: data and numbers are important, but they’re not the most thrilling things to look at. It’s hard to get excited while you’re reading a white paper filled with text-heavy paragraphs and endless charts with no character. Infographics fix this issue. They morph complex information into a simple and entertaining story that guides […]

How the Power of Emotions Can Boost Your Social Media Game

Jul 22

Raise your hand if you’re emotional. 🙋 If you’re not metaphorically raising your hand right now or shrugging your shoulders while nodding your head, you’re wrong. Of course, you’re emotional. If you’re a human being, you’ve got all the feels. Albeit, we all harness our emotions at varying intensity levels, but they’re all there. Now […]