Newsletters: Understanding the Basics

Jul 16

Your organization needs a newsletter Does your organization have a newsletter? If not, it’s time to start thinking about one. Whether they be electronic or print, newsletters are a fabulous way to share your story and regularly inform your publics by sharing information that is accurate, timely and important. Newsletters can be a great way […]

A case for integrated communications

Jul 8

I studied business administration and marketing in college. Our business school was completely separate from the communications program, which held public relations and advertising, and the art program, which held graphic design. I think we had about a paragraph on public relations, briefly discussed advertising as a tactic and never once mentioned design principals. I […]

The right to know vs. the right to grieve

Jul 1

A few weeks ago, one of our clients faced the most heartbreaking of all losses: the death of his child. It was an accident, compounded by timing right before Father’s Day and his profession. Local media shared brief reports the day it happened and, as a community, we all murmured our collective sympathy and hugged […]

Storytelling through Design

Jun 26

Many are intimidated by design, whether it’s personalizing your resume or creating a brochure for your company, it can be a daunting task. However, when feeling overwhelmed with a design project, I like to remember it’s another form of storytelling — just with different characteristics than when writing fiction, poetry or a feature news article. […]

I Just Graduated, Now What?

Jun 17

You did it. You passed your final exams, turned in your textbooks and moved the tassel on your graduation cap to the left. All that’s left to do is begin your journey in the world of communications. If you haven’t landed a full-time position right out of the gate, you may be asking yourself, “now […]

Proofread Like a Pro + Seven Things to Check Before Hitting ‘Send’

Jun 10

Have you ever discovered a missing word, an embarrassing typo or the wrong date only after you hit the send button? We’ve all been there. It can be infuriating when a mistake — no matter how small — somehow makes its way into the final version of a document. It’s especially painful when several people […]

My First Year as a Full-Time PR Associate

Jun 3

It’s the end of May and that means college graduates are beginning their job search and interns are starting for the summer. This time last year, I had just finished up four years of college, moved back home and had started my job search. Lucky for me, Mary Ann offered to extend my internship through […]

Lessons learned from 10 days of crises

May 28

It started two Wednesdays ago. Mary Ann and I were out with a client for a celebratory beverage when she got a call from another client who had a potential issue boiling up. We wrapped up our drink, and Mary Ann jumped on another call to get background information. In the meantime, I had to […]

You did what?! Cell phone-free for two weeks

May 20

I’ve just returned from what will go down in history as one of my favorite all-time vacations. Not only were the destinations (Ireland and Spain) and the travel companions (my husband and three of my dearest friends) exceptional, I was able to leave my cell phone behind for two blissful weeks. Heaven. Absolute heaven. The […]

The One Where Everything is Organized

May 13

I’ve always been one to enjoy organizing. Perhaps it’s the Monica Geller in me, but nothing is more satisfying than when everything is tucked away exactly where it’s supposed to be, labeled and cross-referenced. Bonus if it’s also made to look aesthetically pleasing. In light of the iconic Friends character as well as the recent […]