Behind the Scenes of Managing Social Media

Oct 19

Over the last few weeks, I’ve been doing a fair bit of social media planning and strategizing for clients, which got me thinking more in-depth on how much goes into running and planning successful social media channels. Social media strategy takes time, research and a lot of collaboration with clients in order to be successful. […]

No small clients here

Oct 12

One of the things I’ve learned during my time with Sabo PR is you never know where a cup of coffee or a seemingly small engagement might lead you. Earlier this year, we were asked to help with a “small” project for an organization we had connected with on behalf of another client. We were […]

Amy Snow-Buckner returns to Sabo PR to Lead Municipal Communications

Oct 7

Sabo PR, a full-service communications firm based in Grand Rapids, welcomes back Amy Snow-Buckner as director of municipal communications. Snow-Buckner returns to Sabo PR after spending nearly five years with the City of Grand Rapids, including three as communications director. She brings extensive experience in strategic communications, crisis management and media relations. As the latest […]

Four tips to keep on the right side of copyright

Oct 5

It could happen to anyone – and this time, it happened to us. I got the demand letter after hours on Friday. A law firm representing a photographer said we used a client’s photo without permission to illustrate a blog, and now the client wanted to be paid. We’ll set aside the fact that this […]

Your Checklist for Planning a Press Conference During a Global Pandemic

Sep 28

The SPR team recently spent quite the chunk of time thinking about and planning for a very special pile of dirt. Yes, really. Turns out that pile of dirt may be my ticket for a direct flight to Italy at some point, so I’ll take it. Working with our friends at the Gerald R. Ford […]

A multi-platform approach to constituent communications

Sep 21

With Election Day right around the corner, municipalities around the country are in the process of communicating voting information so constituents are well informed before casting their ballots on Nov. 3. Due to the COVID-19 pandemic and more states utilizing no-reason absentee voting, there have been a lot of questions surrounding the voting process for […]

My HubSpot Academy experience: why you should try online learning

Sep 14

Building an inbound social media strategy. Exploring the intersection of race, culture and communications. Taking media monitoring to the next level. Marketing in uncertain times. These are all topics I’ve been diving into over the past six months through professional development opportunities. Since I joined Sabo PR more than two years ago, I’ve been wanting […]

Social Media: When in Doubt, be a Resource

Sep 8

If your organization is looking to up its social media game, you’ve likely researched best practices online, perhaps even from our blog. Earlier this summer, we wrote a great piece about organizational tips for becoming a social media pro. A common conundrum we often hear is that organizations want to post more on social but […]

Lessons learned from a brand launch gone sideways

Aug 31

I know it’s vain, but as I inch a little older each year, I have started to worry about wrinkles. In my quest for early prevention, like any millennial, I turned to YouTube to see what I could discover. Turns out, there is a huge skincare community out there – and the facts and ingredient […]

Muscle memory: The critical importance of training for crisis response

Aug 24

“Okay, we need a media statement.” And with that, the training exercise my team and I were filming for the Gerald R. Ford International Airport expanded to include – me and my team. Requests from clients for media statements are a daily occurrence at Sabo PR. During our current global pandemic, that’s shifted to hourly […]