Beyond thoughts and prayers: Communicating during grief

Jan 27

  Grief adds an extra layer – or twelve – to communication. Losing a beloved one marks the hardest passage we encounter as humans. Death comes wrapped in a bundle of emotions, from pain and incredulity to guilt and anger. On top of everything, grieving families are asked to become event planners at a time […]

What a Year in PR has Taught Me

Jan 20

  I did not originally intend to go into public relations. As a college student, I envisioned myself a modern Peggy Olsen, working as a copywriter for some leading advertising agency and spending my days coining clever word combinations for billion-dollar brands. None of the above is true, with the exception of subscribing to agency […]

5 of my favorite creative industry books I’ve read so far

Jan 13

As the winter apocalypse approaches in Michigan, I’ve began making a booklist for the upcoming months. Cold winter days have always been my favorite time to grab a blanket, brew a cup of coffee and curl up with a great book. I must admit, I mostly read fiction – but I always try to include […]

Associated Press Stylebook: The PR industry’s go-to guide

Jan 6

The Associated Press Stylebook is widely used as a writing and editing reference for the PR and news industries. It dictates everything from acceptable word use and jargon, to grammar, spelling and punctuation. While the intent of the AP Stylebook is to ensure news writing style is uniform across outlets, its guidelines can be helpful […]

New Year’s resolutions: Aiming for a better 2020

Dec 30

I’ve got to admit: I’m a sucker when it comes to New Year’s resolutions. For as long as I can remember, I spend the week leading up to Jan. 1 deciding on which two things I want to focus on in the coming year. I chose one very practical and one very aspirational, write them […]

Do you know who you are? Developing your brand’s positioning

Dec 16

Sometimes “winging it” can be a successful strategy, but most of the times it isn’t. Especially when it comes to building awareness of a business or organization, you need to understand your positioning in the marketplace. If you are always changing the message you share with your target audiences, how can they know who you […]

People first, gifts second

Dec 9

  November was a crazy month to say the least. Between local elections, major announcements, new buildings, media coordinating and event planning, there’s no doubt the SPR team had its roller skates on as we helped our clients with their myriad communications needs. When times get hectic, it can become difficult to sort through your […]

5 tips for crawling out of a creative rut

Dec 2

We’ve all been there: sitting in front of a blank InDesign or Word document without a solid idea of how the page is going to populate with words and graphics. Being stuck in a creative rut is something everyone in every profession experiences – but those of us who are in a creative field might […]

Free tools every PR pro should know about

Nov 25

Anyone in our field can attest that being a public relations professional means constant communication and a seemingly never-ending to-do list. Especially in an agency setting, our work is fast-paced and stress-inducing at times. So, anytime we can learn a more efficient way to do something, we’re all ears. There are a plethora of helpful […]

Your website: The virtual face of your company

Nov 18

First, let me start by saying ‘Hello!’ As Sabo PR’s newest team member, I am delighted to join a great company with a fantastic culture, proven record of excellent work and doing things the right way. My background is in the higher education, sports and non-profit settings and I look forward to using my previous […]