When (and not) to engage in sensitive social media conversations

Feb 22

Social media is by far one of the most useful tools for sharing information quickly and regularly with followers, whether for business or pleasure. However, it can also be a hurtful and unproductive space when not used for its intent. We’ve all experienced the latter more than we might care to admit — especially when […]

Everything – and nothing – changed during COVID-19

Feb 15

Last February, managing my headphones was a seemingly small task that constantly proved to be a challenge. I had three sets – one each for my office, car and home – that never seemed to stay where they were supposed to be. I’d wind up with three sets in my car and none in my […]

How to Start Preparing for Business That May not be Quite Usual

Feb 8

March 16, 2020 is not a day many of us will likely forget. Had you been at the SPR office that afternoon, you’d have seen a teary-eyed Chiara very awkwardly carrying a large computer monitor to her car for what would surely only be two weeks of working from home. As we quickly approach the […]

Growing Your Digital Presence: The Basics and a Little More

Feb 1

Your digital presence is your organization’s online appearance and what people see when they search for your name. This includes content that comes from you, such as your website and social media platforms, but also content that comes from others, such as media coverage. Even if you’re not a communications pro, most organizations recognize the […]

Ten tech tools for a better year

Jan 25

After a truly draining 2020, I’m more focused than ever on finding ways to have a better year and make all aspects of my life easier to manage. It feels like we’re starting off 2021 with a peek at the light at the end of the tunnel. While some return of normalcy seems to be […]

Trust, transparency and 2021

Jan 18

We’re heading into a very uncertain week here in the United States. As President-elect Biden and Vice President-elect Harris are set to be sworn in, escalating political tensions and the state of deep unease have many of us in a state of fear. We have all been put to the test this past year, pushing […]

Writing a year in review doesn’t have to be daunting

Jan 11

As we settle into 2021 – what a wild ride it’s been so far – government leaders at all levels are preparing for speeches and reports that recap the past year and outline what’s to come. This task can be intimidating. After all, how in the world can you summarize 12 months’ worth of successes, […]

Is the communications field the right choice for you?

Jan 4

Like most of us, my holiday traditions were modified this year in order to help protect the health and safety of friends and family. Instead of gathering around a packed table with loved ones, I spent Christmas Eve and Christmas Day in front of a laptop screen celebrating the holidays virtually. After troubleshooting tech issues, […]

Shall we toss resolutions out with 2020?

Dec 28

If I measure success by adherence to my New Year’s resolutions, 2020 proved to be a mixed bag tilting toward failure. Of course, that can pretty much sum up all of 2020 for many of us. The global pandemic, social unrest and a fractious national election have left us reeling – and that’s just for […]

Being a gift to others may be easier than we think

Dec 21

Teamwork isn’t just for the sports field or the workplace – 2020 has shown we need to work together in all aspects of our lives. A big part of teamwork is the give and take of gifting our time and talent, with perhaps a little bit of treasure sprinkled in. In this season of gift […]