Living in “And”

Jun 1

A note from Mary Ann: When I asked Angela last week to write this blog, the flooding in Midland was the biggest story in Michigan news. In addition to having a team member live in Midland, SPR serves many clients in the area, and I wanted to share Angela’s firsthand perspective of managing a crisis […]

Turning on the Light: Designing an Adoption Book During COVID-19

May 25

  Life moves on even during a pandemic — something I know we all are experiencing and trying to accommodate. Although many events have been canceled and the line between work attire and pajamas is very fine, there have still been so many things to celebrate. Birthdays, anniversaries and holidays don’t recognize COVID-19, and babies […]

Tips to help plan your next virtual event

May 18

Event planning has always been a challenging profession. There are so many moving parts to account for to ensure a successful event. In these new times of physical distancing, event planners have had to find new, creative ways to deliver meaningful experiences – even if they aren’t in-person. Virtual events are becoming more and more popular, […]

Professional development during a pandemic

May 11

Keeping up with professional development during a pandemic, or any time really, is not a one-size-fits-all situation. While many professionals are shifting to focus more on professional development during this time, figuring how much is too much and what’s a good fit can be tricky. Some people may rejoice in the increase of online opportunities […]

How PR helped me buy a house…during a global pandemic

May 4

We all continue to digest the latest news on COVID-19 in the media and learn more on how to cope with this “new normal.” What I have enjoyed about SPR’s blog these last number of weeks is the diverse topics our team has covered related to COVID-19. If you are a follower of our blogs, […]

Maintaining calm in chaos

Apr 27

The world is currently experiencing a situation unlike any of us have ever experienced – or could ever have imagined. I was just talking on the phone with a friend the other night and we agreed that, if you would have asked us if we’d be in this situation a few months ago, we would […]

Sabo PR Promotes Lisa Taylor, Hunter Zuk to Senior Associate

Apr 20

Sabo PR today announced the promotion of Lisa Taylor and Hunter Zuk to senior associates. The full-service communications firm based in Grand Rapids acknowledged the leadership role both Taylor and Zuk have taken with clients over the past year, as well as the many contributions they have made to SPR since joining the team. “I […]

Different yardsticks: Measuring during COVID-19

Apr 20

Measuring the effectiveness of public relations can be a challenge on a good day, but during a global pandemic? We tossed those usual rules out the window weeks ago. The media has pivoted to focus almost exclusively on the grim news of our current reality: new coronavirus cases, new deaths, skyrocketing unemployment numbers, racial inequities, […]

COVID-19 and the media: Is it time yet?

Apr 13

I’m being asked, sometimes on an hourly basis, when it will be time to share non-COVID-19 news with the media. My answer always seems less than satisfying: I don’t know, but not right now. In my more than three decades of working in and with the media, I’ve never seen anything like the current environment […]

Choosing the right platform for virtual meetings

Apr 6

The isolation caused by the current stay at home order has prompted people to find safe ways to maintain face-to-face connections. One of these ways is through virtual meetings. Virtual meetings are becoming an increasingly popular communication tool for personal and professional interactions. In fact, according to Google Cloud President Thomas Kurian, the daily usage […]