Best Communicators. Best Brands.
Our mission and vision say it all: Sabo PR has the best communicators focused on supporting the best brands in – and beyond – Michigan.
As an integrated communications firm, we help businesses, municipalities, nonprofits and educators tell compelling stories, engage relevant stakeholders and build successful brands.
From our headquarters in Grand Rapids, we provide a suite of human-centered, tailored communication solutions that maximize opportunities – while minimizing challenges.
Communications work is in our bones. We’ve been providing communications support that delivers a solid return on investment for more than 20 years. We have the depth, expertise and experience to tackle projects large and small, ensuring you reach your objectives and connect meaningfully with your audiences.
We’re incredibly responsive and deliver solid results.
What can we do for you?
What sets us apart
We’re problem solvers. We help you tell the stories that cut through the noise and earn results.
We’re strong writers and creative thinkers. From messaging to media relations to social posts, our writing captures who you are – and allows you to soar. From graphic design to videography to photos, our visual skills help you shine.
We’re good listeners. We get to know our clients in real and meaningful ways. We understand what wakes you up at 3 a.m. – and are all about communication solutions that let you get a good night’s sleep.
We’re solid partners – and will walk with you every step of the way toward achieving your goals. We know how to collaborate and work well with other service providers.
We’re so responsive you may think you’re our only client. But we’re proud to support dozens of Michigan’s top organizations. In doing so, we live by six principles in our social contract.
SPR's Social Contract
We are human centered
We always put people first. We acknowledge we bring our whole selves to work and act as friends before colleagues. Treating everyone with compassion and respect is integral in our daily actions.
We know life happens
We are a team of compassionate individuals who are open and honest with each other. No matter what the day throws at us, we treat each other’s personal and professional lives with respect. We place as much emphasis on personal care as caring for others.
We are built FOR trust
We always begin at a place of understanding, not assumption. We listen, empathize, communicate clearly and are honest with each other. We trust each other and our process.
We thrive together
We are a respectful, collaborative and strategic team. We create a safe and fun space where all voices are heard and valued.
We are windows
We are great communicators. We are open, honest and transparent with one another and clients. We value clarity and recognize it starts within.
We are 35,000-foot thinkers
We get the big picture. We think beyond our own to do list, acting with purpose, prioritizing requests and creating clear goals and expectations. We make decisions based on facts, strategy, collaboration, capacity and culture.
"You’re the gold standard."
Kent District Library
"Teamwork is the root of all success, and I am grateful to count Sabo PR as part of our team!"
National Heritage Academies
"Sabo PR is amazing. I appreciate everything you do to help us get the word out in the community about Care Resources."
"Just wanted to send you a short note letting you know how much I appreciate you and how you’re always so willing to jump into the foxhole with me for our clients."
Warner Norcross + Judd LLP
"Personally, I find you and your team extremely valuable and key to our PR and social media efforts. Sabo PR brings immense value and that is greatly appreciated."
Warner Norcross + Judd LLP