When the Michigan Legislature allocated millions of dollars in grant funding for security assessments at K-12 schools across the state, Secure Education Consultants founder and President Jason Russell turned to Sabo PR to help communicate to the school districts the importance of site assessments and why SEC was their best partner for this job.
SEC wanted to sign site assessment contracts with a significant number of the school districts that applied for the state funding, which we accomplished through a targeted campaign that cut through the noise of complex and ever-changing messaging from the state. We did this by developing a content campaign that got Jason in front of school administrators to encourage them to contract with SEC for their assessments – and position the company as Michigan’s leader in school safety.
Sabo PR utilized the firsthand knowledge of SEC leadership, including the chief operating officer who has a robust background in school administration, as well as research on market competitors and trending school security topics to position the company as the most experienced, professional and staff-friendly resource available to Michigan schools. Our strategy focused on digital channels to highlight the key differentiators of SEC’s services and included an e-marketing campaign, blogs, webinars and social media. This coincided with a media relations campaign that positioned Jason as a thought leader in safety and security.
The success of these combined campaigns helped SEC grow and expand, including adding a new offering: SHIELD, which places its highly trained and experienced safety managers directly in schools. It also elevated SEC’s brand in the school security space and helped make Jason the go-to security expert for reporters across the state and beyond. Most importantly, hundreds of thousands of Michigan students now have an extra level of protection in their schools.
The proof of this success is also found in the words of an SEC executive:
“Your support and amazing writing and design skills were integral to our success! We can’t thank you enough for your partnership.”
Services
Deliverables
Brand messaging and management
Direct marketing support
Project management
Content marketing
Email marketing
Blogs
Social media posts
Media pitches
Media Coverage
The Detroit News
How Michigan school districts are ramping up security after Oxford, Uvalde shootings
Michigan universities review security policies in wake of MSU shooting
FOX 17
In-depth: How West Michigan districts are working to improve school building safety
WZZM
Security expert, father of MSU student reacts to deadly shooting
WOOD Radio
School safety with Jason Russell of Secure Education Consultants
“Your support and amazing writing and design skills were integral to our success! We can’t thank you enough for your partnership.”
- SEC Executive