Sabo PR, LLC, an integrated communications firm based in Grand Rapids, has welcomed Arianna Farina as an associate.

Farina joins Sabo PR with a background in social media, marketing and communications, with experience in the nonprofit and for-profit sectors. In her new role, she will assist with media relations, social media management, internal communications and issues management for the City of Kentwood and a variety of clients.

“We’re delighted to welcome Arianna to our growing team,” said Mary Ann Sabo, founder and president of Sabo PR. “She has a strong track record of communication success in her prior roles and a solid set of skills that will benefit our clients. We look forward to tapping into her expertise as we continue to expand our footprint in Michigan.”

Sabo PR provides a suite of human-centered, tailored communication solutions for stakeholder engagement, issues management, marketing communications and visual services to Michigan’s leading businesses, municipalities, education providers and nonprofits, including Warner Norcross + Judd LLP, Gerald R. Ford International Airport, Barton Malow, National Heritage Academies, Woodland Mall, Children’s Healing Center, Emmanuel Hospice and multiple municipal clients, including Berrien County, the Berrien County Health Department and the cities of East Grand Rapids, Kentwood and Wyoming, among others.

Prior to joining SPR, Farina served as a marketing specialist at Health Net of West Michigan, a nonprofit focused on improving health equity. Her responsibilities included social media management and developing web copy as well as crafting and executing external communications projects. She also completed internships at Application Insight and Fenner Conservancy.

“I am thrilled to join Sabo PR and dive into client projects,” Farina said. “I am eager to collaborate with clients and contribute to the continued success and well-respected reputation of the Sabo PR team.”

Farina graduated from Michigan State University with a bachelor’s degree in marketing. Originally from Rochester, Michigan, she now lives in Grand Rapids with her fiancé, Josh and their cat, Salem.