Sabo PR earned a Diamond Award for its integrated communications campaign for the 2022 City of Kentwood parks millage proposal from the Public Relations Society of America East Central District.
One of the 10 PRSA districts, the East Central District represents 16 chapters concentrated in Michigan and five surrounding states. Its Diamond Awards program recognizes “public relations brilliance” in campaigns and tactics that have successfully addressed a communication challenge with exemplary skill, creativity and resourcefulness.
There were 45 total entries submitted for the regional industry awards program. Sabo PR was one of seven diamond award winners in the campaigns category, and the only West Michigan organization to earn an award in this year’s program. The submission required a detailed account of the research, planning, execution and evaluation of the campaign.
“We’re honored to be recognized for exceptional communication work by our industry peers at this level,” said Mary Ann Sabo, president of Sabo PR. “This comprehensive campaign involved a wide range of tactics to effectively raise awareness of the proposal among a diverse community over several months.
“The Diamond Award further demonstrates our team’s ability to develop and execute expert communication to stakeholders in partnership with our clients.”
Sabo PR launched the seven-month campaign with the City in January 2022 to educate residents on the park millage proposal set to appear on the August ballot. The campaign included web pages, social media, digital media, printed materials, direct mailings and more (a few examples of tactics are pictured below). The proposal was approved by 63% of the vote and was the largest parks millage amount in Michigan to pass in perpetuity during that election cycle.
The campaign previously earned “Best in Show” in the West Michigan chapter of the Public Relations Society of America’s annual PRoof Awards program and the Integrated Marketing Campaign Award from the Michigan Recreation & Park Association.