The SPR team is looking for a communications pro

May 23

Sabo PR is looking for a communications pro to join our growing team. This position will be embedded half-time in the offices of one of our clients and half time working on a variety of engaging communications projects for our corporate, nonprofit, municipal and education clients. Our agency has a strong culture of being client-focused, […]

The Intern Experience

May 21

The word “intern” sometimes carries a negative connotation. I’ve learned some people believe you’re out getting coffee, copying papers or organizing the office…but at Sabo PR that isn’t the case. On November 17, I accepted my first internship and had the opportunity to look into the real world of PR. I moved back to Grand […]

Sabo PR Promotes Katelyn Crain to Senior Associate

May 21

Sabo PR, LLC has promoted Katelyn Crain to senior associate. Since joining the full-service communications firm last fall, Crain has taken on roles of increasing responsibility with a broad range of clients, including Cascade Charter Township, Warner Norcross + Judd, National Heritage Academies and others. She has been integral in crisis communications for clients, along […]

Instagram: Some helpful tips

May 14

I started using Instagram in 2012 and quickly realized it was a great way to have a visual diary of my photographic exploits. At that time, it was a photos-only app which had a much simpler logarithm that followed a time linear feed of photos posted from people you followed. After Facebook purchased the app, […]

A reflection on my first week

May 7

It goes without saying, beginning any new job can be intimidating. The first week especially can be a blur trying to learn who’s who, what’s what and how do I fit into it all. Being the newbie, it’s easy to do a bit of second-guessing—knowing it’s important to ask questions, but not wanting to ask […]

Three Reasons You Should Have a Crisis Plan BEFORE a Crisis Occurs

Apr 30

            You know those moments when something bad happens and you think to yourself, “I could have planned for this,” but alas, you didn’t and now your hair is on fire and you don’t know how to put the fire out? I know what you’re thinking. Sure, I’ve had my […]

Lisa Levandoski Joins Sabo PR as Associate

Apr 23

Lisa Levandoski has joined Sabo PR, a full-service communication firm, as an associate. Levandoski joins Sabo PR with a background in strategic communication planning and public relations, with experience working in both agency and non-profit organization settings. As the newest member of the Sabo PR team, Levandoski will assist clients with internal communications, social and […]

It’s Positivity Week

Apr 23

Snow, ice and below freezing temperatures are not uncommon experiences for those living in Michigan. However, the wintry mix that came the weekend of April 13 was shock after several days of sunny, 50-degree afternoons. While the weather around here is notoriously fickle, there’s something particularly distasteful about facing another few days of winter after […]

Do you need a hug?

Apr 16

I’m not one for hyperbole, but everyone has lost their dang minds. The expectations of the modern consumer are complex and, often, contrary. We want tailored information, but we don’t want to share personal details. We want access to everything, but we don’t want to pay for it. We want freedom of speech, unless someone […]

April showers bring resumes: How to make sure yours stands out

Apr 9

  It’s almost spring in West Michigan, and the deluge has begun: unsolicited emails requesting informational coffee, internship consideration, resume review and other employment precursors are already crowding my in-box. I so appreciate that Sabo PR is in the running for consideration. Since I set out my shingle 15 years ago, we have grown nicely, […]