Guest blog: Becoming an American Citizen

Mar 20

A good friend of Sabo PR, Leandro Robles, recently became a U.S. citizen after a 10-year journey from his beloved Argentina to Grand Rapids. With his husband, Ric Roane, at his side, Leandro delivered the following remarks to a packed house of friends and fans celebrating with him the night before his swearing-in Ceremony. In […]

It’s the most wonderful time

Mar 13

Tomorrow, Sabo PR will be hitting send on the call-to-art press release for LTAC 2017 – which officially makes this one of the most highly anticipated days of my year. Now in its eighth year, the Legacy Trust Award Collection is a statewide art competition that provides a path to ArtPrize for adult artists with […]

A love for horses

Mar 6

I had the opportunity of photographing Emmanuel Hospice patient Phyllis Ryerson a couple weeks ago as she visited horses at the Equine Assisted Development of the Great Lakes as part as one of her last wishes. Here’s a video blog I’ve put together to recall some of those moments.  

Writing an Effective Event Communication Plan

Feb 28

Whether you’re hosting a musical festival or street fair or an invitation-only gala, planning every detail of the event is crucial to success. One thing that is often overlooked is a communication plan. I’ve been in the event planning meetings where there’s no plan to guide us – and chaos soon takes over. Different tactics, […]

Michaela Eagan Joins Sabo PR as Associate

Feb 20

Grand Rapids, Michigan, February 20, 2017 – Michaela Eagan has joined Sabo PR, a full-service communication firm, as an associate. Eagan joins Sabo PR with a background in strategic marketing and public relations and has worked for a range of both commercial and nonprofit organizations. As the newest member of the Sabo PR team, Eagan […]

Tying shoes and writing press releases

Feb 13

During Friday’s strategic planning session, one of our team asked me to develop a process for press releases. I paused for a minute, wondering if we truly needed one. After all, Sabo PR lives and breathes press releases, and everyone on our team knows what’s involved, right? But then I remembered Deward and his shoe. […]

Yes, you do need a social media policy – yesterday

Feb 6

The call came last week as it often does – over lunch, the client a little frazzled, the request immediate: Someone’s posting ugly comments on our Facebook page. My response, as it always is – we’re on it, we’ll take a look right now, send us your social media policy. Silence. We don’t have a […]

600K+ Steps Forward

Jan 23

A 17-year-old’s perspective on the Women’s March on Washington.  We got off the metro at Judiciary Square, in the heart of downtown D.C. Immediately I felt the energy in the crowd. With the arrival of each new train, the men and women on the platform erupted into welcoming whoops and hollers. I was a taken […]

Fourteen truths for our 14th anniversary

Jan 16

Last Friday, my team and I celebrated the 14th anniversary of Sabo PR in quintessential Grand Rapids fashion – with Cottage burgers, beers and conversation. The veteran reporters at the table regaled the younger members of the team with tales of the good ol’ days of print journalism – shouts of “copy boy!” in the […]

30 years and still learning

Jan 8

Experience is the best teacher.  And 30 years is enough time for a lot of lessons. When I dip into my camera bag for tips I’ve learned in my rewarding career as a photojournalist, here are a few of my favorites.  The camera is a tool – brand doesn’t matter I’ve worked with Nikon cameras […]