Acting Presidential: Leadership Tips From Our Past Leaders

Feb 19

Today is Presidents Day – a day in which we honor the 45 leaders of our country. Regardless if you love him or hate him, the commander-in-chief has a difficult job. He has been tasked with leading the country in times of war and peace. The president is often required to navigate scandals, big or […]

Want a Good Company Culture? Be a Decent Human Being.

Feb 12

When you consider how many years we will work, I’m pretty early on in my career. I’ve got five years of being an active participant in the working world under my belt, along with an additional year of internships that gave me a taste of what it’d be like to be a professional. So – […]

VLOG – Moving the camera

Feb 5

In today’s video blog, our photographer/videographer T.J.​ breaks down the different kinds of camera movement and the gear he uses to accomplish those smooth camera moves for our client’s videos.

Count to Four

Jan 29

At a recent yoga class, the instructor began the session by introducing us to a breathing practice. For the next five minutes, we breathed in for four, held for five and exhaled for six. After several minutes, we began to stretch up and out into the familiar utkatasana and downward dog. For the next hour, as we […]

Facebook Changes + Best Practices

Jan 22

Facebook recently made a huge announcement that could affect how brands are viewed in the newsfeed. In a post, Mark Zuckerberg shared that the primary change will be in what content is displayed in your newsfeed. Content from friends, family and groups will be given priority over passive, branded content. This doesn’t mean that brands […]

Access for Sale?

Jan 15

I’ve left a couple of emails from Crain’s Detroit Business hang around in my in-box for the past few weeks because I have not known quite what to do with them. The storied Detroit business weekly is ditching its traditional subscription model as “too transactional, too distant” in favor of a membership model that promises […]

Just Another Day at the “Office”

Jan 9

I’ve said it before and I’ll say it again. All of us in the marketing, public relations, communications world – we’re really lucky. Sure – we’re lucky because our jobs are exciting. We get to wear many different hats and we never quite know which one we’ll need at any given moment. We’re lucky because […]

What’s in store for 2018?

Jan 2

Last week, we tore down December 2017 from the giant calendar that hangs on our wall. It’s our information hub – housing important deadline, client events, project meetings and vacation time. As we took it down, we did a little cheer that 2017 was coming to a close. Not that it was a bad year; […]

When Cold Calls Make You Break into a Hot Sweat

Dec 26

Would you rather endure 100 paper cuts soaked in vinegar than making a few cold calls? Does the phrase “cold call” make you break into a cold sweat? Me too. I hate cold calling. I had a sales position in college and often had to call people to solicit for money—it was the worst. I’m […]

A Blue Christmas

Dec 18

Christmas time is here as well as the usual uptick in activity. The flurry of parties and shopping bags in preparation never bothered me as a child, yet as I get older I understand why adults always said it can be stressful. A quick perusal of magazines or the Internet has turned up five separate […]