Sprinklers, sparklers and social media, oh my!

Jul 9

The only universal truth I know about humans is they are unpredictable. You may think they’ll respond or act one way – and then they have the complete opposite reaction. At least, that’s what happened to me this past Independence Day. I’m not a huge fan of fireworks. I can see many displays of the […]

Brianna Peña Joins Sabo PR as Account Coordinator

Jul 2

Brianna Peña has joined Sabo PR, a full-service communication firm, as an account coordinator. Peña joins Sabo PR with a background in political science and public relations and has done work for a number of nonprofit organizations. As the newest member of the Sabo PR team, Peña will assist clients and team members with social […]

How Not to Do Customer Service

Jul 2

Now that the single worst customer service experience of my career is safely in the rearview mirror, I’m taking steps to address its root cause. This blog is the first one. I’m not going to rant. I’ve already done plenty of that over the last three years since hiring a West Michigan IT company to […]

Student –> Intern –> Full-Time

Jun 25

For the last 18 years, I have been a student. For each of these years, I have been preparing for the “future” everyone has been talking about – the education, the job and the responsibility of being on my own. As I started my last semester of college in January, I wasn’t finishing up in […]

Want People to Read Your Newsletter? Here are Five Things to Include.

Jun 18

Newsletters. Regardless of your profession, newsletters are the one thing we all have in common. You may have seen them in your workplace. You may have seen them in your inbox – electronic or mailed. They may be designed for an internal audience. They may be designed for current and potential customers. Some newsletters make […]

Ready, Set, Post … Wait!

Jun 11

  You’ve got a great social media item to share and are itching to put it online – put it together and hit post, right? Hang on – there’s definitely an advantage of knowing when to post for your audience and followers to maximize to your important post. Instead of gaining a few clicks you […]

Work-life balance, procrastination and foxes

Jun 4

I should have written this blog yesterday but didn’t. Instead, I made crepes from my dad’s recipe, washed three loads of clothes, learned a no-fail pie crust recipe from my stepson, ordered adaptive gear for my brother and worked on a surprise party for my in-laws 60th wedding anniversary. Color this my most recent foray […]

Tips for free social media photos

May 29

Image from Pixabay We’re not all as fortunate to have a T.J. milling about the office to capture beautiful custom photography whenever we need it. And even if you do have an award-winning photojournalist on staff, sometimes you just need to procure a photo to quickly illustrate a social media post. I am adamant that […]

The SPR team is looking for a communications pro

May 23

Sabo PR is looking for a communications pro to join our growing team. This position will be embedded half-time in the offices of one of our clients and half time working on a variety of engaging communications projects for our corporate, nonprofit, municipal and education clients. Our agency has a strong culture of being client-focused, […]