Want People to Read Your Newsletter? Here are Five Things to Include.

Jun 18

Newsletters. Regardless of your profession, newsletters are the one thing we all have in common. You may have seen them in your workplace. You may have seen them in your inbox – electronic or mailed. They may be designed for an internal audience. They may be designed for current and potential customers. Some newsletters make […]

Ready, Set, Post … Wait!

Jun 11

  You’ve got a great social media item to share and are itching to put it online – put it together and hit post, right? Hang on – there’s definitely an advantage of knowing when to post for your audience and followers to maximize to your important post. Instead of gaining a few clicks you […]

Work-life balance, procrastination and foxes

Jun 4

I should have written this blog yesterday but didn’t. Instead, I made crepes from my dad’s recipe, washed three loads of clothes, learned a no-fail pie crust recipe from my stepson, ordered adaptive gear for my brother and worked on a surprise party for my in-laws 60th wedding anniversary. Color this my most recent foray […]

Tips for free social media photos

May 29

Image from Pixabay We’re not all as fortunate to have a T.J. milling about the office to capture beautiful custom photography whenever we need it. And even if you do have an award-winning photojournalist on staff, sometimes you just need to procure a photo to quickly illustrate a social media post. I am adamant that […]

The SPR team is looking for a communications pro

May 23

Sabo PR is looking for a communications pro to join our growing team. This position will be embedded half-time in the offices of one of our clients and half time working on a variety of engaging communications projects for our corporate, nonprofit, municipal and education clients. Our agency has a strong culture of being client-focused, […]

The Intern Experience

May 21

The word “intern” sometimes carries a negative connotation. I’ve learned some people believe you’re out getting coffee, copying papers or organizing the office…but at Sabo PR that isn’t the case. On November 17, I accepted my first internship and had the opportunity to look into the real world of PR. I moved back to Grand […]

Sabo PR Promotes Katelyn Crain to Senior Associate

May 21

Sabo PR, LLC has promoted Katelyn Crain to senior associate. Since joining the full-service communications firm last fall, Crain has taken on roles of increasing responsibility with a broad range of clients, including Cascade Charter Township, Warner Norcross + Judd, National Heritage Academies and others. She has been integral in crisis communications for clients, along […]

Instagram: Some helpful tips

May 14

I started using Instagram in 2012 and quickly realized it was a great way to have a visual diary of my photographic exploits. At that time, it was a photos-only app which had a much simpler logarithm that followed a time linear feed of photos posted from people you followed. After Facebook purchased the app, […]

A reflection on my first week

May 7

It goes without saying, beginning any new job can be intimidating. The first week especially can be a blur trying to learn who’s who, what’s what and how do I fit into it all. Being the newbie, it’s easy to do a bit of second-guessing—knowing it’s important to ask questions, but not wanting to ask […]

Three Reasons You Should Have a Crisis Plan BEFORE a Crisis Occurs

Apr 30

            You know those moments when something bad happens and you think to yourself, “I could have planned for this,” but alas, you didn’t and now your hair is on fire and you don’t know how to put the fire out? I know what you’re thinking. Sure, I’ve had my […]