The 90 Days That Stand Between You and Your Dream Job

Nov 20

You’ve spent four long years at college, pulling all-nighters to meet deadlines and preparing for class presentations. Graduation is upon you, and you’re ready to join the real-world as a working adult. The world is officially your oyster, and you’re looking forward to landing that dream job, and starting while the high from graduation is […]

Email: It’s a love-hate relationship

Nov 13

I got my first email account in 1987 when my tech-savvy older brother found a way for us to stay connected, even though I was working in North Carolina and he was in Ohio. Beyond the fact that we relied on CompuServe, I remember little of that initial experience – other than the fact it […]

The Analog Reset Button

Nov 6

I can always count on working in analog to be like a creative reset button. I’m amazed how fast the world of digital photography is evolving. As a professional photographer, I’m constantly doing research and learning about the latest camera gear, techniques and software to give our clients the highest quality images. But sometimes I […]

Yes—Little White Lies CAN Ruin Your Reputation: The importance of Transparency

Oct 30

We have all heard it: Do what is right, not what is easy. While we are quick to give this advice, actually doing it poses difficult and sometimes awkward situations. I can say from personal experience, it’s hard to apologize first, to be honest about the terrible dinner your spouse or significant other made, or […]

How to Win Followers and Influence People

Oct 23

What is a social media influencer, exactly? If you’ve hung around any marketers in the past couple years, you’ve definitely heard this term. A social media influencer is someone who has power over your audience to make an impact on your brand or product. Some examples are bloggers, reviewers, industry experts and trusted sources. If […]

Stats, Polls and Other Riotous Topics

Oct 16

If you’ve sat around a conference table chatting about a project with your fellow creatives, you understand the energy that comes from sharing ideas with like-impassioned people. The distinct high of a productive brainstorm and renewed energy around an innovative product can be oh so rewarding. However, if you’ve sat in these rooms long enough, […]

Thinking of Jumping the Social Media Ship?

Oct 9

Just make sure your audience is jumping with you Numerous news outlets are reporting that young people are less likely to use to Facebook, like THIS. And it’s true. Teenagers are instead opting for Snapchat and Instagram Stories. Honestly, I can see the appeal. The trend has many brands scrambling to snag a handle and […]

Shoeshines and subpoenas: Comm advice from the professionals

Oct 2

 When two companies decided to partner on trade show booths at several annual conferences, a marketing friend of mine remembers being less than confident with the idea: setting up a shoeshine stand. He shared that he was shocked at how much space the shoeshine stand gobbled up inside their booth at the first conference, which […]

Our friends at Woodland Mall continue to grow!

Sep 28

Torrid at Woodland Mall to Host Grand Opening Saturday LUSH Plans Grand Reopening in October, Woodland Expects Additional Expansions, Store Moves After the Holiday Season Grand Rapids, Michigan, September 28, 2017 – Torrid, a new retailer at Woodland Mall, will host a grand opening event on Saturday, Sept. 30 at 10 a.m. Torrid, a retail […]

Katelyn Crain Joins Sabo PR as Associate

Sep 26

Katelyn Crain has joined Sabo PR, a full-service communication firm, as an associate. Crain brings a solid background in strategic marketing, content development and public relations, with experience working in both an agency and educational setting to her new role with the Grand Rapids-based agency. As the newest member of the Sabo PR team, Crain […]