Press Events 101

Apr 24

Earlier this month, Sabo PR helped the Kent County Dispatch Authority host a press event for their announcement of Smart911™. Another week, another press event, right? Not quite. Weeks prior to the event, team Sabo had carefully planned every detail of the press event. From sugar cookie favors to labeled name tags, everything had been […]

How to stop worrying – and start loving – media conferences

Apr 17

I dislike media conferences with a deep, abiding passion that is reserved for nothing else in my profession. I still inwardly tremble when I remember the first media conference I ever managed for a client. It was windy that day, and our nametags blew off the table as guests were arriving. The only one we […]

Sabo PR Promotes Brian Greenleaf

Apr 11

  Sabo PR, LLC has promoted Brian Greenleaf to senior associate. Since joining the full-service communications firm in 2014, Greenleaf has taken on roles of increasingly responsibility with a broad range of clients, including East Grand Rapids, Aquinas College, Legacy Trust, Scott Group Studio, Children’s Healing Center and others. His expertise in marketing, graphic design […]

Letter to a future partner

Apr 10

  Wanted: The next partner at Sabo PR You: Writing is in your blood. It’s like air – you need it to live. You’re clean, fast and confident in building great sentences. You can tell a compelling story, whether it’s in a press release, blog or Facebook post. You thrill at the chance to develop […]

You’re Live in 3 – 2 – 1

Apr 3

I’ve always wanted to be a star. I used to line up all my stuffed animals and perform for them, singing and dancing. I would watch MTV, memorize dance moves and hide in my bedroom for hours trying to recreate them. So when Facebook launched “Facebook Live” last summer, I was all about it. I […]

Write on

Mar 27

Her Yorkshire accent stood out sharply against the modern Herman Miller furniture populating the stage behind her. The hallmarks of “Furniture City” seemed at odds with the old-world inflection. People settled in their squeaky seats and sipped beer from plastic cups as slide after slide passed above. One showed an extraterrestrial skate park and another […]

Woodland Mall to Host Annual Mad Hatter Tea Party

Mar 24

Grand Rapids, Michigan, March 22, 2017 – Woodland Mall invites you down the rabbit hole for a special VIP adventure at its Mad Hatter Tea Party. Families may choose from two opportunities to attend the Tea Party on March 25 from 10 a.m. to 1 p.m. and April 9 from 1 p.m. to 4 p.m. […]

Guest blog: Becoming an American Citizen

Mar 20

A good friend of Sabo PR, Leandro Robles, recently became a U.S. citizen after a 10-year journey from his beloved Argentina to Grand Rapids. With his husband, Ric Roane, at his side, Leandro delivered the following remarks to a packed house of friends and fans celebrating with him the night before his swearing-in Ceremony. In […]

It’s the most wonderful time

Mar 13

Tomorrow, Sabo PR will be hitting send on the call-to-art press release for LTAC 2017 – which officially makes this one of the most highly anticipated days of my year. Now in its eighth year, the Legacy Trust Award Collection is a statewide art competition that provides a path to ArtPrize for adult artists with […]

A love for horses

Mar 6

I had the opportunity of photographing Emmanuel Hospice patient Phyllis Ryerson a couple weeks ago as she visited horses at the Equine Assisted Development of the Great Lakes as part as one of her last wishes. Here’s a video blog I’ve put together to recall some of those moments.