Feel confident for your moment to shine in the spotlight.
We’re known for providing well-written releases and pitches that are often copied verbatim under the bylines of others. And we’ve developed strong relationships with local, regional, national media and trade media that benefit you.
We immerse ourselves into the industries of our clients so we can better understand your world. Collaborating with you, we identify potential topics, issues and events that would be of interest to the media and then develop the appropriate outreach vehicle.
Effective media releases and pitches can be a wonderful way to get your news out, giving you immediate third-party validation and enhancing your brand. And with our media interview coaching, we’ll ensure you feel confident for your moment to shine in the spotlight.
Our Experience
Our roots are firmly planted in media relations. With decades of experience, we’ve built solid relationships with key media outlets – and a have strong reputation of providing great story ideas and resources.
We handle work in all Michigan media markets – and beyond – regularly connecting clients with print, broadcast and online journalists to increase brand recognition, foster community support and engage audiences.
Strong writing and engaging storytelling lie at the foundation of all we do. Many of our team are former journalists, so we are skilled at identifying newsworthy topics, writing news release and media pitches and packaging them with eye-catching visuals to create a complete and easy-to-use package for reporters.
Media Relations Offerings
Media Lists
You can’t get noticed if you’re not talking with the right reporters. We tailor lists for your organization and industry, whether you want to connect with local, regional, national or trade media. Our search tools allow us to create specific lists by geography, reporter, media platform and more.
News Releases
The media look for stories that will earn clicks, likes and shares. We develop story angles into compelling media releases with the appropriate visuals that help reporters do their jobs with less stress.
Proactive Pitching
It doesn’t always take a press release to get the media’s attention, particularly for softer story suggestions. We develop pitches that will allow you to remain top-of-mind with the media.
Media Training
Being a good interviewee takes practice. Our media training module will give you the opportunity to better understand the interview process. This includes an on-camera session and detailed feedback (plus popcorn!).
Media Monitoring
We have tools that can track placements, show audience reach and much more, allowing you to see the value of your media relations efforts with hard data.
Media Coaching
No matter the topic or media outlet, we help you prepare for a successful interview by providing potential questions, suggested messaging and reporter backgrounds. We’ll even do a dry run with you so you can sail into the interview with confidence.
Media Conferences
When major news warrants a media conference, we’ve got the experience to ensure all goes smoothly. From concepting the event and developing the run of show to providing day-of support and final monitoring, our proven approach ensures no details are left to chance – and your big news will get the attention it deserves.
"As a result of your work, I get more phone calls from media than I ever have."
"From a television news director in Detroit: I work with publicists all over the country, and I appreciated your professionalism, especially all the assets you shared without me having to ask!!! Looking forward to working with you again!"
"From a West Michigan nonprofit: Your amazing press release has made getting media coverage very easy! 🙂"
"From the managing editor of a leading trade publication: I've always said former journalists make the best PR reps. Your knowledge of the field makes a world of difference."
"From the leader of a trade association: Thank you for all of the great work to put the press conference together and the success it has become. Our work would not have the impact if not the presence and expertise to convey that came from you and your team."