Sabo PR has been recognized as one of the 2023 Michigan 50 Companies to Watch by Michigan Celebrates Small Business. Companies nominated for the Michigan 50 Companies to Watch Award must be second-stage companies, defined as having six to 99 full-time-equivalent employees and generating $750,000 to $50 million in annual revenue or working capital from […]
Recently, I’ve been reflecting on the end of my college days and applying for my first full-time job. I remember these moments feeling surreal. Despite doing well in my communications and journalism classes, working several internships and making connections with professionals in the industry, I still didn’t feel I was quite ready. The idea of […]
Most of us rely heavily on the internet and computers or smart devices to help us stay informed and communicate with others. In many ways, digital communication has been a great step forward to make our lives easier. Messages are instant, websites and social media feeds offer unlimited space to provide the latest updates, and […]
We write for and about awards a LOT at Sabo PR. Rarely a week goes by when we’re not submitting a nomination, ghostwriting an application or developing a media release to announce one client award or another. Over the past year, we’ve helped clients earn local, state, regional, national and professional honors for excellence, innovation […]
Living through a global pandemic this past year is a time we’ll never forget, and it’s taught us all many valuable lessons both personally and professionally. While I certainly wish we were well past the pandemic, one thing that has become abundantly clear since last March is public relations is fundamental to every organization. It’s […]
Whether you’re getting ready to add content to a website or planning to post on social media, there’s a question you need to ask yourself: Am I creating this with everyone in mind? Even if you think you’ve made the most beautiful website, produced an amazing video or chosen the perfect photo for your social […]
In a time when so much remains uncertain, one aspect of our lives we can count on: virtual events and meetings are here to stay – at least for a while. No matter what field you’re in, you’ve likely been adapting to new technologies and ways of working as the global pandemic continues to alter […]
Building an inbound social media strategy. Exploring the intersection of race, culture and communications. Taking media monitoring to the next level. Marketing in uncertain times. These are all topics I’ve been diving into over the past six months through professional development opportunities. Since I joined Sabo PR more than two years ago, I’ve been wanting […]
Say what you mean and mean what you say. When you distill all the advice that’s out there about what to do and say to make a difference during these transformational moments in society, that’s what it comes down to. We must be direct and honest about these issues and behave in a way that […]
Measuring the effectiveness of public relations can be a challenge on a good day, but during a global pandemic? We tossed those usual rules out the window weeks ago. The media has pivoted to focus almost exclusively on the grim news of our current reality: new coronavirus cases, new deaths, skyrocketing unemployment numbers, racial inequities, […]