Sabo PR has been recognized as one of the 2023 Michigan 50 Companies to Watch by Michigan Celebrates Small Business. Companies nominated for the Michigan 50 Companies to Watch Award must be second-stage companies, defined as having six to 99 full-time-equivalent employees and generating $750,000 to $50 million in annual revenue or working capital from […]
Whether you’re getting ready to add content to a website or planning to post on social media, there’s a question you need to ask yourself: Am I creating this with everyone in mind? Even if you think you’ve made the most beautiful website, produced an amazing video or chosen the perfect photo for your social […]
Measuring the effectiveness of public relations can be a challenge on a good day, but during a global pandemic? We tossed those usual rules out the window weeks ago. The media has pivoted to focus almost exclusively on the grim news of our current reality: new coronavirus cases, new deaths, skyrocketing unemployment numbers, racial inequities, […]
I’ve got to admit: I’m a sucker when it comes to New Year’s resolutions. For as long as I can remember, I spend the week leading up to Jan. 1 deciding on which two things I want to focus on in the coming year. I chose one very practical and one very aspirational, write them […]
Anyone in our field can attest that being a public relations professional means constant communication and a seemingly never-ending to-do list. Especially in an agency setting, our work is fast-paced and stress-inducing at times. So, anytime we can learn a more efficient way to do something, we’re all ears. There are a plethora of helpful […]
After two weeks, loads of painter’s tape, patching, gallons of paint and primer, sore arms, neck cramps and finding paint specks on our skin, clothes and glasses even on our days off from house renovation projects, we are finally finished with painting the ceiling in our new home. Who knew repainting an already white ceiling […]