Sabo PR earned eight PRoof Awards for excellence in communications – including its third consecutive gold for crisis communications. The Grand Rapids-based integrated communications firm earned four gold and four silver awards during last week’s virtual ceremony hosted by the West Michigan chapter of the Public Relations Society of America. In addition to its crisis […]
Offering and securing media interviews is a great way to achieve news coverage that helps tell your client’s or organization’s story. However, a lot of careful planning and preparation is needed to ensure a positive result. Today, I’m sharing some best practices for getting media interviews and preparing for those conversations. Make sure it’s newsworthy […]
I’ve spent a fair bit of time this month writing talking points for clients. Some are short and sweet, like a stock response to a frequently asked question. Others are more involved, such as a script for a difficult phone call or meeting. But they all stem from a similar space: the desire to say […]
“I can’t wait to get back to normal.” How often have you said this in the past year-and-a-half? I have been incredibly guilty of frequently expressing this during the pandemic. The yearning of returning to how things were before COVID-19 upended our lives was a true wish of mine. Thing is, what is normal anyway? […]
As a business owner, I strive to support the organizations Sabo PR represents. I fly exclusively through the Gerald R. Ford International Airport. I shop and dine at Woodland Mall and with the other retailers and restaurants we represent through the Gaslight Village Business Association. I depend on Warner Norcross + Judd for our legal […]
When I graduated from Central Michigan University, I wasn’t one of the lucky students who already had a job lined up. I was still searching for the right opportunity and wasn’t so sure where I’d land. I eventually found my footing in agency life — a career path I’ve grown to really love. One thing […]
From my first week to now, three years later, Sabo PR’s corporate culture has impressed me. While a lot has changed in the time I’ve been with the firm, I’m proud we’ve remained a cohesive team. We’ve had clients and team members come and go. We’ve changed offices. And now, we’re going on more than […]
As we turn the corner into Thanksgiving week, always a favorite of mine, I’ve been thinking a lot about gratitude. At first blush, there doesn’t seem a lot to be grateful for in this dumpster fire of a year. Nearly 58 million people around the globe sickened by COVID-19, which has left nearly 1.4 million […]
“Okay, we need a media statement.” And with that, the training exercise my team and I were filming for the Gerald R. Ford International Airport expanded to include – me and my team. Requests from clients for media statements are a daily occurrence at Sabo PR. During our current global pandemic, that’s shifted to hourly […]
The Associated Press Stylebook is widely used as a writing and editing reference for the PR and news industries. It dictates everything from acceptable word use and jargon, to grammar, spelling and punctuation. While the intent of the AP Stylebook is to ensure news writing style is uniform across outlets, its guidelines can be helpful […]