Buzz

Social Media Ads: Are They Worth the Money?

You’ve likely come across social media posts from accounts you don’t follow, but the content still seems to be interesting. These are known as sponsored social media posts or paid ads. Organizers of these posts have invested money to get their content in front of you and others who fit certain demographics they want to […]

Feb 1

Growing Your Digital Presence: The Basics and a Little More

Your digital presence is your organization’s online appearance and what people see when they search for your name. This includes content that comes from you, such as your website and social media platforms, but also content that comes from others, such as media coverage. Even if you’re not a communications pro, most organizations recognize the […]