Sabo PR has been recognized as one of the 2023 Michigan 50 Companies to Watch by Michigan Celebrates Small Business. Companies nominated for the Michigan 50 Companies to Watch Award must be second-stage companies, defined as having six to 99 full-time-equivalent employees and generating $750,000 to $50 million in annual revenue or working capital from […]
We write for and about awards a LOT at Sabo PR. Rarely a week goes by when we’re not submitting a nomination, ghostwriting an application or developing a media release to announce one client award or another. Over the past year, we’ve helped clients earn local, state, regional, national and professional honors for excellence, innovation […]
Living through a global pandemic this past year is a time we’ll never forget, and it’s taught us all many valuable lessons both personally and professionally. While I certainly wish we were well past the pandemic, one thing that has become abundantly clear since last March is public relations is fundamental to every organization. It’s […]
Whether you’re getting ready to add content to a website or planning to post on social media, there’s a question you need to ask yourself: Am I creating this with everyone in mind? Even if you think you’ve made the most beautiful website, produced an amazing video or chosen the perfect photo for your social […]
In a time when so much remains uncertain, one aspect of our lives we can count on: virtual events and meetings are here to stay – at least for a while. No matter what field you’re in, you’ve likely been adapting to new technologies and ways of working as the global pandemic continues to alter […]
Say what you mean and mean what you say. When you distill all the advice that’s out there about what to do and say to make a difference during these transformational moments in society, that’s what it comes down to. We must be direct and honest about these issues and behave in a way that […]
I’ve got to admit: I’m a sucker when it comes to New Year’s resolutions. For as long as I can remember, I spend the week leading up to Jan. 1 deciding on which two things I want to focus on in the coming year. I chose one very practical and one very aspirational, write them […]
You know those moments when something bad happens and you think to yourself, “I could have planned for this,” but alas, you didn’t and now your hair is on fire and you don’t know how to put the fire out? I know what you’re thinking. Sure, I’ve had my fair share of rainy days where […]