For Immediate Release

Contact:
Lyndsey Hicks, Woodland Mall
616.430.8111
Lyndsey.Hicks@preit.com
or
Holly Wolniakowski
Sabo PR, 517.802.8156

Woodland Mall Unveils New Home for Santa on Nov. 11
Arctic Forest Anticipated to be a Magical Experience for All;
Guests Can Enter to Win VIP Experience with Santa Before His Public Arrival

Grand Rapids, Michigan, November 1, 2017 – Woodland Mall invites children of all ages to welcome Santa when he arrives from the North Pole on Saturday, Nov. 11.

West Michigan’s signature shopping destination will bring a new home-away-from home for Santa this year, named the Arctic Forest. The Jolly Ol’ Elf will arrive at 10 a.m. as the kickoff to SantaFest, a celebration of everything wonderful about the holiday season.

Children and families can enjoy holiday-themed activities, including holiday ornament decorating, holiday tote coloring and a DJ with live music and games, through 1 p.m. Members of PREIT Perks, the mall’s reward program, will enjoy extra perks, such as holiday face-painting and skipping the line to Santa.

Although this is a free event, tickets are required; register at www.shopwoodlandmall.com/holiday.

Guests who stroll through the Arctic Forest will admire nearly a dozen decorated trees stretching up to 22 feet, travel around snow-covered islands, and under icicle archways. They’ll spy a snow angel and meet Ursa, an enormous 12-foot polar bear.

At the end of the forest will be the man in red himself, seated in a larger-than-life holiday ornament. Mall guests will notice a brighter holiday shopping experience, with updated holiday décor throughout the mall and outdoors.

“This time of year is really magical, and we’re excited to help spread the holiday spirit with our new decorations,” said Lyndsey Hicks, Woodland Mall marketing director. “The new Arctic Forest is breathtaking, and we guarantee it will spark the imagination of adults and kids alike.

“We’re confident that Santa will really enjoy his new home – and that guests will enjoy this special kickoff to the holiday season.”

Woodland Mall will be hosting a special VIP experience prior to Santa’s arrival on Nov. 11, which will include a meet and greet with Santa and a sneak peak at the new Arctic Forest. Anyone can enter to win the VIP experience by guessing the correct answer to how many lights are on Ursa, the giant polar bear.

The winner will also win a $250 shopping spree at Woodland Mall, a special gift from Santa, holiday goodies and more. The contest opens Wednesday, Nov. 1 at www.shopwoodlandmall.com/win.

SantaFest kicks off Woodland Mall’s holiday season. In addition to shopping, Woodland Mall will host a series of events for the upcoming season, including an exclusive PREIT Perks Member Weekend filled with fun and perks for members of the mall’s rewards program, a Star Wars themed collaboration with the Salvation Army, pet photos with Santa, pet adoptions with the West Michigan Humane Society and, of course, special shopping deals on Black Friday.

The mall will be closed on Thanksgiving, so that employees can spend the holiday with their friends and family. Opening dates and times for Macy’s and JCPenney can be found on their websites.

Woodland Mall will have special holiday hours to ensure that guests are able to get all their shopping completed before the holiday. The Woodland Mall website has a full list of updated hours.

Woodland Mall is currently undergoing an expansion which includes the addition of Von Maur expected to open in 2019. The new holiday decor is part of the major redevelopment taking place at the mall.

About Woodland Mall and PREIT
PREIT (NYSE:PEI) is a publicly traded real estate investment trust that owns and manages Woodland Mall and other quality properties in compelling markets. PREIT’s 23 million square feet of carefully curated retail and lifestyle offerings mixed with destination dining and entertainment experiences are located primarily in the eastern U.S. with concentrations in the mid-Atlantic’s top MSAs. Since 2012, the company has driven a transformation guided by an emphasis on portfolio quality and balance sheet strength driven by disciplined capital expenditures. Additional information is available at www.preit.com or on Twitter or LinkedIn.

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