Winning Black Friday | Woodland Mall Black Friday Pitch

Waking up before sun rises on Black Friday to score a deal only to be met by throngs of other determined shoppers can be a daunting task. It leaves many of us wondering: is it worth it?

According to Woodland Mall’s marketing director, Lyndsey Hicks, the answer is yes – all you need to do is have a plan.

“Where people go wrong is approaching Black Friday without a strategy for their shopping goals,” Hicks says. “Taking time to plan ahead and determine which stores you are going to visit will save a lot of heartache.”

Other tips for a successful shopping experience include:
” Focus Thanksgiving day shopping on the department stores. JCPenney opens at 2 p.m. and Macy’s opens at 5 p.m. The rest of Woodland will be closed on Thanksgiving
” The early bird gets the worm on Black Friday: get to Woodland as early as 6 a.m. for the best selection of merchandise
” The directory is your friend: mapping out your destination route will save you precious time. Check out for all our Black Friday deals
” Get social: follow your favorite retailers on social media for exclusive deals and information
” Be loyal: join a loyalty program for member-only information on insider sales and promotions (And if you haven’t signed up for Woodland’s rewards program, PREIT Perks, do so – you’ll get $10 back for every $250 spent plus tons of holiday perks)

According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, spending during this holiday season is expected to increase 3.4 percent, with families planning to spend nearly $970.

“Our retailers have fantastic deals for our guests this year,” Hicks said. “It’s an exciting time at Woodland Mall as we expand our retail and services offering. We’re also thrilled to launch a new holiday set that will usher children visiting Santa into a magical wonderland.”

Woodland Mall is in the midst of a major expansion, including the addition of high-end department store Von Maur.

The mall kicks off its holiday season at 6 a.m. on Friday, Nov. 24. This year, it will not open on Thanksgiving, bucking the nation trend of retailers opening Thursday evening. For those wishing to get time with the man in red, Santa’s hours are from 10 a.m. to 9 p.m. in the new holiday set, featuring Ursa, the giant 12-foot polar bear.

If I can connect you for a conversation with Hicks for Black Friday tips and featured deals, please let me know. She is available Wednesday, Nov. 22 and Friday, Nov. 24.

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