I’ve spent a fair bit of time this month writing talking points for clients. Some are short and sweet, like a stock response to a frequently asked question. Others are more involved, such as a script for a difficult phone call or meeting. But they all stem from a similar space: the desire to say […]
“Here we go again” is something we’ve heard – or even murmured ourselves – over the past several weeks as COVID-19 cases have soared and mask mandates have returned. Just when we thought life was getting back on track – have stopped using the term “normal” thanks to my friend and colleague, Brian – variants and raised […]
As PR professionals, we are wordsmiths by nature. Our clients ask us for support in telling their stories – and while many of those stories are great, just as many are difficult, painful or embarrassing. We’re regularly asked to dig into our toolkits of experience and language to find the best way to deliver a […]