As my internship draws to a close, I want to reflect on a few of the lessons I’ve learned at Sabo PR – the biggest being the importance of relationship building. Prior to my time at SPR, I didn’t have a lot of experience working directly with clients. After being given this opportunity, I’ve found […]
Sabo PR earned eight PRoof Awards for excellence in communications – including its third consecutive gold for crisis communications. The Grand Rapids-based integrated communications firm earned four gold and four silver awards during last week’s virtual ceremony hosted by the West Michigan chapter of the Public Relations Society of America. In addition to its crisis […]
As a student-athlete, I gravitated toward noncontact sports: track and field, cross country and volleyball. As a sports fan, I’ve always loved contact sports – bring on football, basketball and hockey. And as a communications professional, the contact sports arena has become my home. Effective communications requires lots of contact – and even a helmet, […]
The week of Thanksgiving is one of my favorites each year. Thursday is transformed from its typical workweek drab into a day of feasting, family, friends – and football. Many of us will pause from our labors to gather around tables laden with childhood favorites. We’ll cook together, enjoy a midday glass or two of […]