Sep 7

Using Canva to create captivating, memorable social media graphics

Like most graphic designers I know, I have a love-hate relationship with InDesign. I adore its incredible features and endless possibilities. Even after a handful of years using it, there are times I’m still shocked by all the fantastic creations people produce thanks to its advanced capabilities. However, being quick, intuitive and accessible are not what InDesign, or any Adobe product, is known for — which is where Canva comes in.

Since joining the SPR team nearly three years ago, I’ve used both the free and pro versions of Canva to create quick, professional social media graphics for our clients. Whether simply wishing folks a happy Labor Day or explaining more information on a new mask mandate for K-12 students, this online tool has made it easy to create and collaborate to get the right message out to followers.

If you’re in a time crunch or are just learning graphic design basics, Canva and its many features and resources will help you create the tasteful materials you need. Here are just a few of several advantages that will get you started or up your graphic design game:


Upload your brand kit and use it

When a graphic, or any marketing material for that matter, looks crisp and professional, people notice. Use your branding not only to elevate your graphic’s look but your entire profile’s. Although only a feature for Canva Pro users, this is worth the affordable membership alone. By adding your organization’s colors, fonts and logos, they’ll be at your fingertips to use in some way in all your graphics — and a consistent look will only increase your credibility.


Use Canva’s templates as inspiration

Scrolling through Pinterest for hours looking for inspiration for projects is one of my absolute favorite parts to beginning a design project — the sky is the limit, and you can happily live in your form-over-function bubble. Unfortunately, there isn’t always time for that.

Thankfully, Canva has a fantastic collection of templates and photos for a wide range of content. While I’m not advocating for cookie-cutter graphics, this resource is a great starting point and will get you moving in the right direction.


Create short videos

You can now easily make videos through Canva, which will allow you to mix up your content by adding movement that will draw attention to your post. Of course, this tool is not yet equipped for long-form videos. However, music, stock footage, filters and more are accessible for short projects.

While I certainly still use InDesign on a daily basis, social media graphics don’t always need the complex features to design it the right way. By using Canva, you’ll be able to create graphics that will stand out among the rest on your newsfeed.

This blog was not sponsored by Canva.

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