Sabo PR, a full-service communications firm based in Grand Rapids, welcomes back Amy Snow-Buckner as director of municipal communications.
Snow-Buckner returns to Sabo PR after spending nearly five years with the City of Grand Rapids, including three as communications director. She brings extensive experience in strategic communications, crisis management and media relations. As the latest addition to the Sabo PR team, Snow-Buckner will oversee the firm’s growing municipal practice and help manage many other client needs.
“I am pleased and honored to return to Sabo PR,” Snow-Buckner said. “This homecoming offers me a great opportunity to rejoin an amazing team and serve our clients in new ways. I look forward to continuing the SPR tradition of doing top-notch work, making a difference and having fun.”
Sabo PR provides media relations, constituent communications, crisis and litigation management, photography and videography, internal communications, social media management, branding and marketing support to some of West Michigan’s leading businesses, education providers and nonprofits, including Warner Norcross + Judd LLP, Gerald R. Ford International Airport, National Heritage Academies, Woodland Mall, ACV Centers, FloraCraft, Children’s Healing Center, Emmanuel Hospice and others. Its municipal practice serves more than a dozen cities and townships, including the cities of East Grand Rapids, Kentwood and Wyoming and the townships of Cascade and Plainfield, among others.
“Amy brings invaluable experience from her time leading communications for the second-largest city in our state,” said Mary Ann Sabo, president of Sabo PR. “She has masterfully managed communications around community-police relations, COVID-19 and many other sensitive topics. She also already knows many of our clients and can jump right in to serve their needs, while supporting our business development efforts. I am beyond delighted to welcome Amy back to Sabo PR.”
Prior to joining Sabo PR in January 2015 as senior associate, Snow-Buckner managed Habitat for Humanity of Kent County’s Women Build program and donor relations. Before that, she was Mel Trotter Ministries’ public relations officer and grants manager. She began her career at the Grand Rapids Press/MLive as a copy editor and then later as an online sports producer.
Snow-Buckner graduated from Michigan State University with a bachelor’s degree in journalism. She is a longtime community volunteer, mostly recently serving as a board member for Girls on the Run of Kent and Muskegon counties.