Jul 13

A hashtag we can all get behind: #MaskUpMichigan

Hey, Michigan: who wants to go back to March, shutter our businesses and sequester ourselves at home?

A big resounding chorus of silence.

That’s why my team and I are supporting #MaskUpMichigan, an initiative from the Detroit Regional Chamber of Commerce and MICHauto to promote wearing facial coverings when we’re in public. The Chamber’s website says it perfectly: “As the representatives and advocates for business across the region, there is nothing more important we can do for business than to keep their doors open.”

A to the men, as one of my colleagues is fond of saying. And women. And newborns. And grandmothers. And school kids. And public safety officers. And package delivery drivers. And grocery store workers. And health care professionals.

And the list goes on. And on. And on.

That’s why it’s important – and simple – to put one on.

Kudos to the Chamber and MICHauto, an advocacy group for those in Michigan’s mobility industry, for spearheading this statewide effort. They unveiled the campaign on Friday as Gov. Whitmer signed Executive Order 2020-147 requiring all individuals over the age of five to wear a facial covering when in an indoor public space or a crowded outdoor space. The new law also requires businesses to refuse service to anyone who doesn’t comply.

I saw the simultaneous announcement from the Chamber and MICHauto on Twitter, quickly polling my team to ensure everyone was comfortable if SPR decided to take the pledge. Responses were swift and affirmative, ranging from “Yes” to “Absolutely” to “I think it’s great.” So I affirmed our support via Twitter, pleased to score a retweet from MICHauto and a few others.

Our self-appointed brand police, Brian, agreed to bend a cardinal rule – don’t mess with your logo – in support of this community health PSA.

At the beginning or end of the day, that’s precisely what wearing a facial covering is: support of our community’s good health. It’s both sad and disappointing that “to wear or not to wear” has become another pointless partisan battle.

Michigan, if we can put politics aside on one issue, let it be this one: wear a facial covering when you’re in in public. It’s nothing more than good science and solid common sense. It means we can continue to enjoy these incremental steps to normalcy, if everyone complies. It means kids have a chance to get back to the classroom this fall, if everyone takes steps now.

And it means we can get our trend lines headed in the right direction again, if we all do our part.

That’s why my team and I are taking the pledge – will you join us?


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