On Mondays I work on social media. While scheduling a week’s worth of content may seem like a mundane or daunting task for many, it’s my go-to.
Scheduling social media posts is an easy task that not only gets you back in the swing of things and reminds you of the upcoming week’s events but also guarantees productivity while making time to go by quickly — what more can you ask of a Monday?
For many, however, social media feels chaotic. What makes it a task I look forward to every week, though, is planning. I’ve listed all my content so I know what to post about when, along with the graphics needed, weeks in advance. This way, come Monday, I just have a plan that needs to be executed.
Of course, social media is not always that simple. There are often spur-of-the-moment opportunities that are great ways to engage with your audience. By having a well thought out plan, however, you can easily rearrange, keep your team in the loop, have what you need readily accessible and post in the moment.
Following are five organizational tips to keep you on top of your social media game.
For the love of spreadsheets
Investing time in filling out a working spreadsheet with your daily social media plan will save you time and sanity in the long run.
Meet with your team on a regular basis to plan posts as far in advance as you’d like. Outline what you have planned for each day or week (depending on how often you post) so that you’re never scrambling for content. You can go even further here by creating columns with different themes you want to cover each month. For example, if you work for a university and want to share posts about alumni, a piece of history and a sports feature each week, create columns titled with these topics next to your daily/weekly column so you know you’re reaching this goal.
In separate tabs of this spreadsheet, keep lists of particular topics or events you want to make sure you cover over the year — i.e. August = back to school, February = midterms, April = summer enrollment. You can also keep past years’ content and statistics to look back on while you’re planning the upcoming months’ worth of content.
Know how to use your tools
How you go about scheduling your content can make all the difference. Sitting down and scheduling a week’s worth of posts all at once can be time consuming — consider using a tool such as Hootsuite or CoSchedule, which can link to all your social accounts in one place, suggest optimum timing based on your audience and replicate posts for each platform at the click of a button.
Keep an organized photo gallery
It can be easy to get caught up in creating graphics or finding the perfect image to go with your post. Make this easier on yourself by storing all your images in one place, filing them away accordingly and creating templates for often-used graphics. Make sure your entire team has access to these photos so if necessary, anyone can easily post or make adjustments.
Scheduling tools such as those mentioned above can also often store or link to all your stored photos.
Make yourself accessible
Social media issues and/or opportunities can come up at any time. Make sure you have not only your social platform apps downloaded on your phone, but also your scheduling tools’ apps so you can modify or delete posts on the fly if needed.
Bonus: Check yourself
A lot is going on right now — between coronavirus, police brutality, flooding and killer bees, we’re all just moving from one crisis to the next. Therefore, it’s important to be conscious of what you’re posting about on your social platforms. Take a few moments each morning to review what you have planned or previously scheduled to ensure it will make your organization sound tone-deaf, no matter how unintentional.
Social media is a great tool to engage with your followers and inform them of all the cool things your organization is doing — and it doesn’t have to be overwhelming. Boost your skills and make this part of your job much more fun and efficient by organizing, planning ahead and setting yourself (and all your Mondays) up for success.