Sabo PR, a full-service communications firm based in Grand Rapids, welcomes Max King as a senior associate.
King joins Sabo PR with a background in strategic communications and social media planning, web development, event management, media relations, branding, photography and videography in the sports and nonprofit settings. Prior to joining Sabo PR, King was the communications coordinator for Oakland University’s athletics department. He also spent time with the Detroit Lions, Sports Publications International and The Nyaka AIDS Orphans Project.
As the latest addition to the Sabo PR team, King will assist clients with their internal communication, social and digital support, media relations, event management, design and multimedia needs.
“I am excited and humbled to join the wonderful team at Sabo PR,” King said. “I look forward to building quality relationships with SPR’s tremendous clients and making an impact on the communities we serve.”
Sabo PR provides media relations, crisis and litigation management, photography and videography, employee communications and marketing support to some of West Michigan’s leading businesses, municipalities, education providers and nonprofits, including Warner Norcross + Judd LLP, National Heritage Academies, Woodland Mall, Gerald R. Ford International Airport, Children’s Healing Center, Emmanuel Hospice, the townships of Plainfield and Cascade and the cities of East Grand Rapids, Kentwood, Wyoming and Lowell, among others.
“Max brings a particularly strong background in writing and media relations to SPR,” said Mary Ann Sabo, founder and president of Sabo PR. “In combination with a very well-rounded palette of digital and multi-media skills, Max will prove to be a wonderful addition to SPR. We are grateful we were able to tempt him to join us from Southeast Michigan.”
King graduated with a bachelor’s degree in journalism from Michigan State University and earned his master’s degree in communications from Oakland University.