Social media users love video content. Communication professionals love video content. App developers and advertisers REALLY love video content.
Adding the smallest bit of movement to an image gives a massive boost to engagement rates and search engine rankings.
Social video sharing is a phenomenon that internet users have become – somewhat –comfortable with. Almost every social media platform has a video sharing component. So far, sharing video content on these platforms has been for the most part asynchronous. In order to share a video a user has to record it, upload it and then (a bit later) it’s ready to view.
The latest social video sharing technology has made the move to synchronous recording, uploading and viewing. Facebook Live, which launched at the beginning of April, allows pages to stream live video feeds. Unfortunately, the streaming feature uses the same clunky, nested comment structure that is ubiquitous throughout Facebook, which doesn’t provide a nice way to interact in real-time with those who are streaming the video.
Other new dedicated live video streaming apps have risen and fallen in just the last 12 months.
One live video streaming app has managed to hold on – perhaps thanks to being purchased early on by Twitter and a recent partnership with GoPro.
Periscope is a social streaming app that is gaining ground with iOS and Android users. Periscope is a live video sharing platform that lets users “explore the world through someone else’s eyes.” Periscope was ranked eighth on iOS and 12th on Android in the social app category. A location component allows users to identify live streams that are happening close to them, or that are going on live in any other part of the world.
Twitter and Periscope have been relatively closed mouthed about the platform’s number of users. The last published data – from August of 2015 – put total users at 10 million and monthly active users at two million.
Viewers can interact with Periscope broadcasters in real time, by sending messages or “hearts,” the Periscope equivalent of likes, that are integrated into the video stream and are able to be viewed by all other followers. This integrated feedback is much more user-friendly and conducive to actual conversation than Facebook and YouTube.
After a live stream, a video is visible on the world map for a couple of days, then may be stored in the broadcaster’s profile.
Periscope users are clamoring for content to watch, however, they aren’t quite comfortable creating content of their own. This gap creates a fantastic opportunity for organizations, companies, municipalities and others to get their message out to a local, regional, national or worldwide audience. It’s extremely simple to use. Just download the app, approve location, camera and microphone access then broadcast. At the same time, it’s easy to put your video skills at the head of the Periscope pack. Using a tripod or another stabilizer for your phone as you record is one such way to improve your production value.
From public meetings to events to Q&A or facility tours, Periscope can be used to share stories, educate and engage your audience.