Jan 3

Baker’s Dozen: Advice to Run a Business

Early on the morning 01/02/03, I put on a pair of pink bunny slippers, climbed the stairs to my attic office and sat down at a build-it-yourself desk to launch Sabo PR.

Thirteen years later, I sat down to reflect on what I’ve learned along the way and wanted to share a baker’s dozen worth of the lessons that stay with me:

  1. Number your invoices.
  2. A handshake is the best contract.
  3. Always return calls promptly – and remember that your competitors often do not.
  4. Own your mistakes.
  5. Be generous.
  6. Take every opportunity to praise the good work of your team.
  7. When planning an outdoor event, be sure to take the wind into serious consideration.
  8. Pick your battles.
  9. When it comes to the media, pick your battles very carefully.
  10. Don’t be afraid to turn down clients whose ethics don’t match yours.
  11. Take the high road.
  12. Accurate spelling and proper grammar and punctuation matter – even in social media.
  13. Forget under promise – always over deliver.

Of course, show up on time and don’t steal are a given.

Here’s to 13 more wonderful years – and perhaps a few beyond that!

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