Jun 11

Ready, Set, Post … Wait!


You’ve got a great social media item to share and are itching to put it online – put it together and hit post, right?

Hang on – there’s definitely an advantage of knowing when to post for your audience and followers to maximize to your important post. Instead of gaining a few clicks you have the opportunity to get so much more.

The team at Sprout Social worked to figure out when the optimal times were regarding different industries in nonprofits, education, healthcare, tech and consumer goods. To take a deeper dive into their graphs and numbers check out the article.

Do you have any idea when the best time to engage your audience? You should – and you should take into consideration the best time to post for each social media network. For example in the nonprofit industry here are a few takeaways:

  • The best times to post on Facebook is Thursday at 1 and 2 p.m.
  • Other optimal times during the week include weekdays from 10 a.m. to 3 p.m.
  • Looking at the data, engagement rates consistently peak during the midday on weekdays, typically around lunch on Wednesday and Thursday.
  • Additionally, weekends tend to be poorer times for engagement for all social media –especially on Saturday for Facebook. While this may seem counter-intuitive – after all, don’t we have more free time on the weekend? — your audience is enjoying their weekends and not paying attention to social media.


  • The best times to post on Instagram is Friday at noon.
  • Other target times during the week include Tuesday at 3 and 9 p.m., Wednesday 3 to 4 p.m., Thursday 2 to 3 p.m. and Friday at 10 a.m.
  • Otherwise the safest times to post are weekdays from noon to 5 p.m.
  • Similar to Facebook, Saturday has the least amount of engagement for nonprofits.


  • The best time to post on Twitter is Friday from 9 to 10am, along with 10 a.m. to noon each weekday the rest of the week.
  • Sunday mornings receive the least amount of engagement.




  • The best time to post on LinkedIn is Wednesday 3 to 5 p.m.
  • Engagement varies per day, but Tuesday through Thursday rank best.
  • Saturday and Sunday receive the least amount of engagement.

In general, though, with most industries the best time to post on a daily basis is from 11 a.m. to 2 p.m., with posts on Wednesdays and Thursdays earning the most clicks and shares.


When SaboPR wants to maximize a post, we take advantage of the scheduling feature in social media to strategically time posts. As an example on Facebook, we create drafts and are able to set a specific time in the future when that post is live.

Check out our latest video: we partnered with Make-A-Wish Michigan to post on their Facebook page a video of Wish Kid Hunter, who wished to be a dinosaur. At the time of writing this blog, the post has garnered 7,157 views, 98 shares with more than 100 likes in four days.


It’s all about being intentional when you’re social.

Happy posting.




One thought on “Ready, Set, Post … Wait!”

  1. Mary Helmic says:

    This article really got me thinking about what and when I’ve been posting for our nonprofit. Thank you!

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