Apr 3

You’re Live in 3 – 2 – 1

I’ve always wanted to be a star. I used to line up all my stuffed animals and perform for them, singing and dancing. I would watch MTV, memorize dance moves and hide in my bedroom for hours trying to recreate them.

So when Facebook launched “Facebook Live” last summer, I was all about it. I made everything live – from my daughter laughing to our dogs running around in the yard. I was THAT annoying person. I even documented our house hunt on Facebook Live – a là House Hunters style and asked our friends for their opinions.

Social media platforms are all realizing the effectiveness of live video including SnapChat, Twitter, Instagram and now Facebook. Facebook, in all its social media glory, has the largest audience and widest reach.

There are a number of things marketers and businesses like about live videos. It gives people an exclusive “behind-the-scenes” look at an organization and its people, products and services. It also provides your audience a real-time glimpse into your expertise.

And more often than not, it gives someone the opportunity to be present without physically being at the location. It’s that face-to-face interaction all businesses crave.

Live social media videos also give you the chance to show off an expertise or skill in real time with live demonstrations or question-and-answer sessions. Demonstrating a tutorial can take anywhere from two to five minutes. How long would it take you to write down those instructions and publish them?

If you have a big event, live streaming is the perfect way to capture those moments when your audience can’t be there. If you have an exclusive event, the audience has opportunity to see what a great event you have, perhaps allowing you to sell more tickets for the next event.

Here are some simple tips to consider before using your smart phone to go live:

  • You might be holding the phone up for a long time. It sounds simple to hold a phone up recording something, but trust me, after two minutes of trying to hold it steady, your arms and shoulders are going to feel it. Consider investing in a small tripod for longer events – it will be well worth it.
  • Check your battery because live streaming can eat up a lot of your battery – and data if you’re not connected to WiFi.
  • Speaking of which, check connectivity in advance. You don’t want to count on WiFi to live stream your video when none is available.
  • Facebook does generate an audience for you by pushing out notifications, but it doesn’t happen right away. It can take three to five minutes for all the notifications to get pushed out. Timing is crucial in when going live.
  • Practice on a non-crucial event first. You don’t want to experiment with Facebook Live as a first-timer on that big corporate event where your CEO is counting on a good turnout.

So while I may have never reached my childhood dream of being the next Britney Spears famous, perhaps I can be Instafamous? On second thought, I think I’ll just stay behind the camera.

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